Senior/ Marketing Executive | Brand Marketing | Healthcare Products

Senior/ Marketing Executive | Brand Marketing | Healthcare Products Ready to Shape the Future of Health and Wellness? At Vita Green, we are all about creating a healthier, happier world, and we want you to be part of it About Vita Green Group Here at Vita Green, we are all about creating something remarkable—be it careers, innovations, or impactful sales and marketing strategies We believe every part of your journey can come together to make something truly exceptional. Standing at the forefront of the health and wellness supplements industry, we are headquartered in Hong Kong and operating in multiple regional offices across the globe. With a diverse portfolio of established brands, including Dr. Choice, Naturo Vita, and Tea Chateau, our product offerings are constantly expanding, reaching markets worldwide and paving the way for a healthier future. Position overview As a Senior/ Marketing Executive , you will play a key role in shaping our overall marketing direction and executing innovative campaigns to achieve our business objectives. You will have the opportunity to shape and elevate our brand identity, engage with our target audience, and drive the success of our marketing campaigns, not limited to locations and formats. Lots of hero products are awaiting your creativity. What you’ll be doing Brand Strategy Development: Collaborate to develop and execute brand strategies that align with our business objectives. Contribute to the development of brand positioning, messaging, and visual identity guidelines. Market Research and Analysis: Conduct market research to identify emerging trends, consumer insights, and competitive landscape. Utilize data-driven insights to refine marketing strategies and optimize campaign performance. Campaign Execution & Management: Lead end-to-end execution of marketing campaigns across omni marketing channels. Design and create marketing communication content, manage campaigns timeline and vendor relationships to ensure flawless execution. Product Lifecycle Management: Oversee the entire life cycle of a product, from conception to retirement, ensuring successful planning, development, launch, and maintenance while collaborating with cross-functional teams and implementing effective strategies. Stakeholder Collaboration: Collaborate with internal stakeholders, such as sales, product development, and design teams, to align marketing efforts with overall business objectives. Build and maintain relationships with external partners, agencies, and vendors. Performance Tracking: Establish key performance indicators (KPIs) and metrics to measure the success of marketing initiatives. Monitor and analyze campaign performance, providing regular reports and recommendations for improvement. Who we’re looking for Bachelor's degree in Business Administration or Marketing related subjects. 2+ years of experience in product marketing and brand management in the consumer goods industry. Candidate with more experience will be considered as Senior Marketing Executive. With solid experience in content development, social and digital media strategy planning. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams. Strong analytical skills with the ability to use data to drive decision‑making. Proactive, self‑motivated, and creative team player with strong business acumen. Knowledge of market trends and consumer insights, with the ability to use data to inform brand strategy. Why Join Us We value your professional and personal growth – fostering a positive work culture is our priority. Here, you’ll find more than just a job, you’ll discover a genuine opportunity to thrive. Be part of a forward‑thinking company dedicated to health and wellness. Engage in pioneering projects that push the boundaries of innovation. Opportunities for professional growth and development. Flexible working schedule that promotes work‑life harmony. Causal wear every day Collaborate with a talented and diverse team. Exclusive employee discounts on our products and much more Vita Green Health Products Co., Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in our mission to make a positive impact on wellness around the world #LI-Amber #J-18808-Ljbffr