Senior Digital Marketing Manager

4 days ago


Hong Kong Island, Hong Kong SAR China Michael Page International (Hong Kong) Limited Full time

A leader in their Industry Excellent career prospect & development About Our Client They are a well known organisation in the Premium consumer goods industry. Job Description As the Senior Digital Marketing Manager, you will be responsible for shaping and executing our digital marketing vision. You will lead a small, high-performing team and work cross‑functionally to elevate our brand presence, drive customer engagement, and deliver measurable business results. Key Responsibilities Develop and implement comprehensive digital marketing strategies aligned with brand and business goals. Set up and optimise the digital marketing function across platforms and channels. Lead CRM initiatives to enhance customer lifecycle engagement and loyalty. Drive O2O (online‑to‑offline) strategies to create seamless luxury customer experiences. Oversee performance marketing, SEO/SEM, social media, and content marketing. Leverage marketing data analytics to optimise campaigns and improve ROI. Collaborate with internal stakeholders and global teams to ensure brand consistency. Manage and mentor a small team of digital marketers, fostering innovation and growth. The Successful Applicant Requirements 12-15 years of relevant experience in digital marketing, ideally within luxury, retail, or consumer goods. Bachelor's degree in Marketing, Digital or business related discipline. Proven success in building digital marketing functions from the ground up. Strong leadership and team management skills. Deep understanding of CRM platforms, data analytics tools, and digital ecosystems. Experience working in multinational environments with cross‑cultural teams. Fluent in English, Cantonese, and Mandarin. What's on Offer Be part of a globally recognised luxury brand with a rich heritage. Lead digital transformation in a dynamic and creative environment. Work with passionate professionals who value innovation and excellence #J-18808-Ljbffr



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