AVP, Health Proposition

This is an exciting opportunity to help Manulife become the health partner of choice by redefining the next generation of customer‑centric health insurance propositions. Reporting to the Chief Health Officer this role leads the end‑to‑end strategy design and delivery of individual and group health propositions that are innovative, market‑relevant and aligned with evolving customer needs. The role is accountable for driving health insurance growth through compelling product design, sound pricing strategy and robust proposition governance. Working collaboratively across marketing, operations, distribution and technology the incumbent ensures health propositions are seamlessly integrated, commercially sustainable and market‑ready. The successful candidate will shape the future of health offerings, reimagine the customer journey and unlock cross‑sell opportunities across Manulife’s holistic insurance and wealth portfolio. Position Responsibilities Proposition Strategy Delivery & Pricing Lead the strategy design and delivery of differentiated health propositions. Drive innovation by integrating high‑quality provider networks, clinic pathway management, case management and wellness support into health insurance offerings. Drive pricing strategies to ensure profitability, sustainability and alignment with governance and risk frameworks. Support the Chief Health Officer in representing Manulife in industry forums and regulatory engagements to advocate for the evolution of the VHIS governance framework and broader health ecosystem. Product Development & Management Oversee the full product lifecycle of individual and group medical portfolios from ideation and validation to launch and continuous enhancement. Ensure offerings are compliant, competitive and aligned with business strategy and regulatory requirements. Customer Experience Optimization Champion customer‑centric design and service excellence across all health propositions. Collaborate with CX, distribution and operations teams to deliver seamless and engaging customer journeys across every touchpoint from awareness and onboarding to healthy usage, sickness usage and recovery. Platform & Partnership Enablement Lead the transformation of the group health insurance technology platforms to support scalable and flexible proposition delivery. Operationalize strategic health partnerships to enrich Manulife’s broader insurance offerings and services. Business Growth & Performance Drive health insurance new business value, market and customer penetration. Maximize cross‑sell and upsell opportunities across Manulife’s insurance and wealth portfolios. Collaborate with the CX team to deliver industry‑leading customer Net Promoter Score (NPS) across the health customer journey. Required Qualifications 10 years of experience in health insurance product development or health proposition leadership. Strong understanding of health systems, digital health trends and evolving customer behavior. Proven track record in driving business growth through innovation. Excellent leadership, stakeholder management and cross‑functional collaboration skills. Strategic thinker with strong execution capabilities. Experience in managing partnerships and integrating health services is highly desirable. When you join our team Well empower you to learn and grow the career you want. Well recognize and support you in a flexible environment where well‑being and inclusion are more than just words. As part of our global team well support you in shaping the future you want to see. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer. At Manulife / John Hancock we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife / John Hancock policies. To request a reasonable accommodation in the application process contact . Working Arrangement Hybrid Required Experience Exec Key Skills Presentation Skills Risk Management Financial Services IFRS Banking Pricing Analysis Skills Securities Law Investment Banking Relationship Management Strategic Planning Leadership Experience Employment Type: Full-Time Experience: years Vacancy: 1 #J-18808-Ljbffr