B2B Marketing Manager

5 days ago


WorkFromHome, Hong Kong SAR China BTSE Full time

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with advanced tools to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE's diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams. We are a dynamic cryptocurrency exchange expanding our B2B marketing operations. We are seeking a versatile Marketing Manager who can function as a true generalist capable of conducting research, strategic planning, ideation, and hands‑on execution to drive our B2B initiatives. In this role you will work closely with our B2B team to develop campaigns, attend industry events, and engage with key stakeholders in fintech, payments, cloud banking, and SaaS. This opportunity is ideal for candidates based in Taiwan, Singapore, or Hong Kong. Responsibilities Research & Planning: Conduct in-depth market research, via online or offline events, to identify trends and opportunities in the fintech, payments, cloud banking, and SaaS sectors. Develop strategic marketing plans tailored to our B2B audience. Ideation & Execution: Generate creative ideas for campaigns and marketing initiatives; oversee the entire execution process from concept to delivery. Team Liaison: Collaborate closely with the B2B team to ensure marketing strategies align with business objectives and customer needs. Performance Analysis: Monitor, analyze, and report on campaign performance metrics, making data‑driven adjustments as necessary. Requirements Bachelor's degree in Marketing, Business, or a related field. Proven marketing background with hands‑on experience as a generalist capable of handling research, planning, ideation, and execution. Prior experience in industries such as fintech, payments, cloud banking, or SaaS is highly desirable. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross‑functional teams. Strong event management skills and a willingness to attend industry events. Must be based in Taiwan, Singapore, or Hong Kong. Self‑motivated, proactive, and able to thrive in a fast‑paced, dynamic environment. Perks & Benefits Competitive total compensation package. Various team‑building programs and company events. And many more Apply and let us tell you more We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr



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