Senior Marketing Executive

1 day ago


hong kong, Hong Kong SAR China SHOPLINE Full time

Direct message the job poster from SHOPLINE

Talent Acquisition @ SHOPLINE | Overseas Recruitment

WHAT YOU'LL BE DOING

Content Development:

  • Create high-quality, engaging blog posts, articles, and other written content that aligns with our brand voice and marketing objectives.
  • Conduct thorough research on industry trends, topics, and audience needs to inform content strategy.
  • Develop an editorial calendar to plan and schedule content publication.

Social Media Management:

  • Manage and curate content for social media channels (Facebook, LinkedIn, Instagram, etc.) to enhance brand visibility and engagement.
  • Monitor social media trends and analyze performance metrics to optimize content and engagement strategies.

SEO and Analytics:

  • Optimize blog posts and social media content for search engines using SEO best practices to increase organic traffic.
  • Analyze content performance using analytics tools and provide insights to improve effectiveness.
  • Work closely with designers to create visually appealing content and assist with the development of marketing materials.
  • Coordinate with other departments (e.g., Sales, Product Development) to gather information and ensure consistent messaging.

Video Production:

  • Oversee the creation of video content, including promotional videos, tutorials, and interviews, ensuring alignment with brand messaging and tone.
  • Develop content for video interviews, such as setting questions, coordinating with participants, and editing the final pieces.

WHO WE'RE LOOKING FOR

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in content marketing, social media management, or related roles, preferably in a B2B environment.
  • Proven experience writing and editing high-quality blog content.
  • Strong understanding of social media platforms, trends, and best practices.
  • Familiarity with SEO principles and tools (e.g., Google Analytics, SEMrush, Moz).
  • Excellent written and verbal communication skills.
  • Creative thinker with a strong attention to detail and the ability to work independently.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Writing/Editing

Industries

Software Development

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