Assistant Category Marketing Manager

Join to apply for the Assistant Category Marketing Manager role at Logitech . We are looking for a results-driven and agile Assistant Category Marketing Manager to lead category and digital marketing for our Personal Workspace (Logitech) and Gaming (Logitech G) portfolios in Hong Kong. This role is critical in driving brand growth, consumer engagement, and business performance through integrated marketing and close alignment with local sales initiatives. The ideal candidate will have a passion for consumers, digital innovation, and cross-functional collaboration, contributing to the growth of both categories through localized marketing excellence and omnichannel activation. Your Contribution Lead and own marketing strategy and execution for PWS and Gaming categories, aligning with regional priorities and local business objectives. Coordinate and support local sales campaigns, including planning, offer development, POS support, and trade activation in collaboration with the sales and customer marketing teams. Develop and implement 360° marketing campaigns across online and offline channels, including digital, social, retail, PR, partnerships, and influencer. Lead local product launches, including GTM planning, creative briefing, and execution alignment. Collaborate with sales, trade marketing, and other teams to align promotional plans, drive in-store visibility, and optimize media spend (MDF & OPEX). Partner with external agencies and vendors to manage creative development, content localization, media, and campaign execution. Track and analyze campaign performance, consumer insights, and market data, making data-driven decisions to maximize ROI and improve future planning. Act as consumer advocate, leveraging market research and feedback to develop compelling local value propositions and communication strategies. Drive community engagement and build brand affinity through innovative, local activation programs across esports, creators, workspace productivity, and tech communities. Report regularly on campaign KPIs, budget utilization, channel performance, and category health to key stakeholders. Key Qualifications To succeed in this role, you should bring: 5+ years of experience in marketing, preferably in consumer electronics, FMCG, or tech lifestyle brands. Proven track record in category marketing, brand management, or product marketing with experience launching new products and managing end-to-end campaigns. Strong understanding of consumer journeys, omnichannel touchpoints, and digital marketing strategies. Analytical mindset with experience in campaign performance analysis, ROI tracking, and applying insights to campaign refinement. Excellent communication and project management skills—comfortable leading cross-functional and cross-border collaboration. Experience working in a matrix organization and managing multiple stakeholders. Fluent in English and Mandarin (written and spoken). Across Logitech we value collaboration and inclusivity. Logitech offers a hybrid work model with options for remote or on-site work depending on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you require an accommodation to complete any part of the application process, you may contact us toll-free at for assistance. Job details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Computers and Electronics Manufacturing #J-18808-Ljbffr