Manager, Channel Strategy and Operations

3 days ago

Hong Kong Island, Hong Kong SAR China Klook Full time

Manager, Channel Strategy and Operations (Google Channels) What you’ll do Strategy Development: Design and implement comprehensive strategies leveraging Google’s paid (Google Ads, Things To Do Ads) and non‑paid channels (SEO) to drive traffic for Klook’s travel products. Performance Analysis: Monitor and analyze key performance metrics (e.g., cost per acquisition, conversion rate, ROI, organic traffic growth) using tools like Google Analytics, Google Ads Manager, and Looker to evaluate campaign effectiveness and inform strategic decisions. Operational Excellence: Streamline marketing operations by implementing processes, tools, and workflows to improve efficiency, cross‑team collaboration, and scalability of Google channel initiatives. Cross‑Functional Collaboration: Partner with Vertical Planning, Product, Data, and Regional Marketing teams to align channel strategies with broader business goals and ensure consistent messaging across touchpoints. Market Insights: Conduct competitive analysis and market research to identify trends, and opportunities, translating insights into actionable marketing strategies. Innovation & Growth: Identify and lead experimental initiatives to explore growth opportunities and maintain a competitive edge. Stakeholder Reporting: Present performance insights, strategic recommendations, and ROI analyses to leadership, articulating the impact of marketing efforts on business growth. What you’ll need Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 5+ years of experience in strategy, operations and / or project management. Digital marketing, with at least 3 years focused on Google marketing channels (Google Ads, SEO, YouTube) in a B2C environment, preferably in travel, e‑commerce, or tech would be a plus. Strong analytical skills with proficiency in Google Analytics, Google Ads Manager, Search Console, and data visualization tools (e.g., Looker, Tableau). Experience managing P&Ls and/or marketing budgets and optimizing spend for maximum ROI. Exceptional project management and organizational skills, with the ability to lead cross‑functional initiatives and manage multiple priorities. Strong communication and presentation skills, with the ability to influence stakeholders and articulate complex strategies clearly. Google Ads and Google Analytics certifications are highly desirable. What you’ll get Be part of a fast‑growing, innovative travel platform shaping the future of global travel experiences. Opportunity to lead high-impact marketing strategies in a dynamic, competitive industry. Collaborative and inclusive work environment with a focus on innovation and growth. Competitive compensation package, including (insert relevant benefits, e.g., health insurance, stock options, flexible work arrangements). Seniority level: Associate Employment type: Full‑time Job function: Marketing and Strategy/Planning Industries: Technology, Information and Media and Hospitality Location: Wan Chai District, Hong Kong SAR #J-18808-Ljbffr

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