Publicity Lead, Pensions

Some careers open more doors than others. If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. International Wealth and Premier Banking (IWPB) provides a leading premium proposition through Premier Banking and, together with our Private Bank, are present across the world’s most important markets, booking centres, and corridors most valued by our clients. Our wealth offering is further enhanced through our best-in-class manufacturing capabilities in Asset Management and Insurance. HSBC Asset Management, the investment management business of the HSBC Group, invests on behalf of HSBC’s worldwide customer base of retail and private clients, intermediaries, corporates and institutions through both segregated accounts and pooled funds. HSBC Asset Management connects HSBC’s clients with investment opportunities around the world through an international network of offices in 23 countries and territories, delivering global capabilities with local market insight. Publicity Lead, Pensions - Retail Banking and Wealth Management This role reports to the Customer Proposition and Publicity Head and will lead and mentor a small publicity team. There is one other team (Customer Proposition Team) under the Customer Proposition and Publicity Head. The key business objective of the role is to provide strategic direction in the Pension business publicity and external communication plan, such to facilitate the business in achieving its key business goals, and to implement such strategies through the publicity team and collaboration with the centralised WPB marketing team. The publicity and external communication plan is targeted to promote and strengthen the brand of HSBC Mandatory Provident Fund Schemes in the market, particularly, to appeal to the business target customer segments, aid customer acquisition and retention effort, for both individual and corporate customers, and facilitate launch of key initiatives. In this role you will Have a deep understanding of the business product and customer propositions Identify the unique selling points of HSBC Mandatory Provident Fund Schemes and leverage these to build a holistic brand building strategy to be deployed through different above-the-line and below-the-line channels including advertisement, campaigns, media exposure, social media and other digital channels Lead the team to manage the delivery of below-the-line internal and external events on a regular basis Manage and deliver timely communications to external customers for the Pension business via various customer communication channels such as Public Website, Mobile Banking, eDM blasting Manage and deliver timely communications to internal staff through internal channels such as intranet, internal seminars, to empower our frontline staff to portray a positive image of HSBC Mandatory Provident Fund Schemes to customers Work closely with Group Communications for media coverage, media enquiry, media relationship and award nominations for Pensions business To be successful you will need Strong business acumen and strategic thinking with the ability to understand and to contribute to the holistic business plan Excellent collaboration and communication skills to ensure efficient and smooth working relationships internally and externally Ability to coach and train team members with a strong strategic mind set, be able to identify potential project risks and consider matters with a holistic approach Ability to balance priorities and resource allocation to deliver projects within budget, on time while achieving the key business objectives Implement, control and monitor customer campaigns, events, initiatives by formulating effective work plans for resourcing, reporting and risk management Solid experience with track record in utilizing marketing efforts (brand management, marketing communications, advertising, public relations and event management) to drive business results Experience in financial sector is an advantage Opening up a world of opportunity HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited. #J-18808-Ljbffr