Senior Marketing Manager

12 hours ago


WorkFromHome, Hong Kong SAR China Links International Full time

Associate Director - Recruitment & HR Outsourcing at Links International Main Responsibilities Strategic Development: Formulate and implement marketing plans tailored to local preferences while aligning with global objectives. Identify opportunities to expand market share and boost revenue. Commercial Impact: Ensure all marketing activities contribute to lead generation, conversion, and overall profitability. Work closely with sales, product, and partnership teams to maintain alignment on priorities. Onboarding Optimization: Collaborate with product and design teams to refine the client onboarding experience. Use data insights to eliminate friction and improve conversion paths. Cross-Functional Leadership: Act as the regional marketing lead, coordinating efforts across compliance, payments, product, and sales teams for seamless execution. Market Advocacy: Represent the region internally by sharing insights, campaign performance, and actionable recommendations to enhance relevance and growth. Required Skills & Experience Solid experience in regional or digital marketing roles with a focus on Vietnam. Expertise in digital marketing strategies, including acquisition, CRM, and funnel optimization. Strong commercial orientation with a proven record of delivering business impact. Ability to unite diverse teams behind shared objectives and foster collaboration. Analytical mindset with proficiency in using data to guide decisions. Excellent communication and stakeholder management skills. Fluency in Vietnamese and English, both written and spoken. Preferred Qualifications Bachelor's degree or equivalent professional experience. Background in brokerage or financial services is advantageous. Benefits Flexible working arrangements under a hybrid policy. Performance-based bonuses. Comprehensive health insurance and personalized benefits. Wellbeing programs and access to self-development resources. Generous leave package, including public holidays. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Marketing Services #J-18808-Ljbffr



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