Digital Marketing Manager

6 days ago

Hong Kong Island, Hong Kong SAR China ADECCO Personnel Limited Full time

Digital Marketing Manager (FMCG | Media Agency | Beauty | Retail) Our client is a media agency in the APAC region, and they are currently seeking an Executive Assistant to support their company expansion. Job Responsibilities Develop and execute integrated digital marketing strategies aligning with client objectives, ensuring consistent brand messaging across all online platforms. Manage social media campaigns, monitor engagement metrics, and optimize content to enhance audience reach and brand visibility. Collaborate with PR teams to create digital content supporting press releases, media coverage, and influencer partnerships for client campaigns. Analyze campaign performance using analytics tools, prepare detailed reports, and recommend actionable improvements for future marketing initiatives. Oversee paid advertising campaigns on Google Ads, Facebook, and other platforms, ensuring budget efficiency and maximum ROI. Coordinate with creative teams to produce compelling visuals, videos, and copy tailored for digital channels and target audiences. Stay updated on emerging digital trends, tools, and technologies to implement innovative strategies that drive client growth. Manage SEO and SEM efforts, including keyword research, on-page optimization, and link-building to improve search engine rankings. Lead email marketing campaigns, segment audiences, and personalize content to boost engagement and conversion rates. Ensure compliance with data privacy regulations and best practices in all digital marketing activities and client campaigns. Job Requirements Bachelor’s degree in Marketing, Communications, or related field with strong understanding of digital platforms and media strategies. Minimum five years’ experience in digital marketing, including social media management, SEO, SEM, and paid advertising campaigns. Proven ability to analyze data, interpret metrics, and optimize campaigns using tools like Google Analytics and social insights. Excellent communication, leadership, and project management skills to coordinate cross-functional teams and deliver results under tight deadlines. Up-to-date knowledge of emerging digital trends, influencer marketing, and compliance with data privacy regulations across global markets. If you're interested in this role, please apply via Adecco Website or click 'Apply Now' to apply the position via Adecco website with your CV. Please note that only shortlisted candidates will be notified. All information gathered will be treated in strict confidence and solely used for recruitment purposes. #J-18808-Ljbffr

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