Assistant Marketing Manager
3 days ago
Direct message the job poster from Miramar Group
Senior Manager Human Resources OperationsEmbrace the opportunity to be a driving force in reshaping the identity and success of our diverse range of food and beverage business We're seeking an Assistant Marketing Manager to bring new ideas and energy to our culinary brand portfolio. If you are passionate about driving results through impactful marketing strategies , this is the opportunity for you.
Responsibilities:
- Collaborate with the operation teams to develop and implement innovative marketing strategies for the Group Food and Beverage Business Unit
- Lead the marketing efforts for assigned brands, from conceptualization to execution, ensuring alignment with overall business objectives
- Assist to oversee the creation and implementation of integrated marketing campaigns across various channels, including digital, social media, and traditional marketing
- Create and curate compelling content for social media accounts, ensuring engagement and growth of online communities
- Drive PR exposures for outlets and campaigns, including media partnerships, press releases, and influencer collaborations
- Monitor campaign performance and conduct regular evaluations to measure effectiveness and identify areas for improvement
- Provide support to ad-hoc projects and initiatives as required
Requirements:
- Degree in Marketing, Communications, Language Studies, Hospitality, or a relevant discipline.
- Minimum of 5 years of relevant experience in Food and Beverage marketing, with at least 1 year at a supervisory level
- Proven experience in driving PR exposures through media partnerships, press releases, and influencer collaborations
- Demonstrated expertise in managing social media and digital marketing platforms
- Strong project management skills, with the ability to handle multiple tasks and meet deadlines
- Good interpersonal skills, displaying a proactive, innovative, and open-minded approach
- Strong copywriting skills in both English and Chinese, with the ability to create persuasive and engaging marketing materials
- Highly motivated team player with a sense of accountability, capable of working independently
Miramar Group is an Equal Opportunity Employer. All information provided will be used for recruitment and other employment-related purposes. It may be transferred to authorized departments within The Group for further processing. All personal data collected during the application process will be kept for 6 months after its completion, and then destroyed.
Seniority levelMid-Senior level
Employment typeFull-time
Job functionSales, Business Development, and Marketing
IndustriesHospitality, Food and Beverage Services, and Advertising Services
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