Marketing Officer

1 day ago


Hong Kong Island, Hong Kong SAR China Zung Fu Company Limited Full time

Partner with the Team Manager in planning and executing communication materials, coordinating branding and promotional events for new car sales and after-sales across multiple brands. Collaborate with the Sales & Operations team, internal departments, and external agencies to drive traffic, generate sales leads, and ultimately increase sales. Responsibilities Assist the manager in managing media plans and campaign execution. Collaborate with creative agencies and production houses to develop compelling content (both images and videos) that align with promotional campaigns. Maintain the official website and social media platforms to grow follower engagement and reach. Prepare promotional materials for advertising, including but not limited to online ads, print ads, and influencer (KOL) collaborations. Work with copywriters to develop direct marketing content such as DM, eDM, and SMS. Monitor campaign performance and collaborate with the CRM team to identify target customer attributes and behaviours. Manage in-store communication materials aligned with promotional plans, such as standees, lightboxes, flyers, and signage. Assist in planning and executing events from concept to completion, including showroom activations and large-scale off‑site events (e.g., car shows in shopping malls). Proactively propose event ideas that deliver unique and engaging customer experiences to enhance brand value and recall. Initiate CRM events in partnership with the CRM team to foster customer loyalty and encourage repeat purchases. Work with the team leader to engage industry leaders and associations for joint promotions or co‑branded events, aiming to attract new customer segments and build long‑term strategic partnerships. Requirements Minimum 3 years of solid experience in communications and event marketing. Proven experience in advertising and event organization. Experience in the automotive industry is a plus. Self‑motivated, creative, detail‑oriented and well‑organized. Strong logical thinking and excellent communication skills. A proactive team player who is eager to learn and thrives under pressure. Proficient in both English and Chinese. Working Location: Chai Wan Zung Fu is a leading automotive group in Hong Kong and Macau, maintaining a prominent position in the industry. Zung Fu has a long‑standing partnership with Mercedes‑Benz, serving as the exclusive dealer for Mercedes‑Benz passenger and commercial vehicles, and the general distributor for Mercedes‑Benz trucks and buses. Zung Fu Group also represents DENZA passenger cars, smart cars, Hyundai passenger and commercial vehicles, BYD commercial vehicles, and Foton commercial vehicles. The group's retail network spans across HK and Macau, providing comprehensive support for passenger and commercial vehicles, as well as aftersales service. Zung Fu Group is a subsidiary of Jardine Matheson Group. #J-18808-Ljbffr


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