Senior Marketing Manager

6 days ago

Kowloon, Hong Kong SAR China Sun Cupid Technology (HK) Limited Full time

As a senior leader, oversee end-to-end marketing operations: lead media planning, develop channel‑aligned advertising strategies, manage advertising delivery & sales tracking, and optimize ROI via data—delivering core marketing goals. Responsibilities Media Strategy & Audience Segmentation – Align with business goals to build country‑specific integrated marketing strategies; segment target users (consumption habits, media preferences), monitor competitors, and define channel (Meta/Google/TikTok) priority & resource allocation. Ad Delivery & Compliance Management – Oversee cross‑platform ad delivery in the target country; manage account setup (with compliance checks), localized creatives, and real‑time performance monitoring; adjust pacing (per time zones/consumption peaks) to hit sales targets. Data‑Driven Optimization & Reporting – Analyze core metrics (conversion, AOV, ROI); extract insights to iterate strategies/channels/creatives; produce executive reports (competitor analysis + optimization plans) regularly. Team, Partnership & Budget Oversight – Lead in‑house teams, evaluate external partners (agencies/vendors), and maintain key collaborations; manage million‑level ad budgets, control costs, and ensure financial compliance. Trend Tracking & Tactical Adaptation – Monitor country‑specific ad trends (new tools/formats) & privacy regulations; explore ad innovations; respond to market changes (holiday promos) with tactical adjustments. Requirements Education – Bachelor’s degree or above; Marketing, Digital Marketing, Communications preferred. Experience – 6+ years in integrated marketing/advertising delivery (3+ years in team leadership); 3+ years in overseas ad operations; e‑commerce/tech/agency background a plus. Skills – Proficiency in ad tools (Meta Business Suites/Google Ads/TikTok Ads) & analytics tools (GA4/Tableau); advanced Excel; expertise in audience segmentation, cross‑market compliance, and ROI optimization. Strong bilingual (English/Chinese) communication; cross‑regional negotiation/presentation skills; result‑oriented, cross‑timezone adaptable, and multi‑tasking in fast‑paced environments; sharp market insight & solid collaboration skills. #J-18808-Ljbffr

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