Marketing Specialist

4 days ago


Chek Nai Ping Village, Hong Kong SAR China Pantheon Lab Limited Full time

We are looking for a dynamic and creative Marketing Specialist to drive both product-focused campaigns and company-wide brand initiatives. This role requires a versatile marketer who can seamlessly transition between promoting specific product features and building the overall brand narrative. You will be responsible for creating and executing marketing strategies that drive user acquisition, engagement, and loyalty while strengthening our brand’s presence in the market. Key Responsibilities Product Marketing Develop and execute go-to-market (GTM) strategies for new product launches, feature updates, and enhancements. Collaborate with product and design teams to create compelling messaging, positioning, and collateral (e.g., blog posts, videos, case studies) that highlight product value. Conduct competitive analysis and market research to identify opportunities for product differentiation. Create targeted campaigns to drive user adoption, activation, and retention for key product features. Track and analyze product performance metrics to optimize campaigns and improve ROI. Brand Marketing Build and maintain a consistent brand voice, identity, and narrative across all channels (website, social media, email, PR). Plan and execute brand awareness campaigns to increase visibility and thought leadership in the industry. Manage social media channels (e.g., Twitter, LinkedIn, Instagram) to engage with the community and amplify brand stories. Collaborate with content creators and designers to produce high-quality brand assets, including blog articles, whitepapers, infographics, and videos. Support PR efforts to secure media coverage, speaking opportunities, and partnerships that align with the brand’s mission. Cross-Functional Collaboration Work closely with sales, product, and customer success teams to ensure alignment on messaging and goals. Leverage customer insights and feedback to inform marketing strategies and improve the customer journey. Qualifications & Experience 3+ years of experience in marketing, with a focus on both product and brand marketing. Proven track record of launching and promoting products or features successfully. Experience managing social media channels, email campaigns, and content creation. Strong writing and storytelling skills, with the ability to adapt tone for different audiences and platforms. Familiarity with marketing tools (e.g., HubSpot, Mailchimp, Google Analytics, Canva) and social media management platforms. Creative thinker with excellent organizational and project management skills. Bachelor’s degree in Marketing, Communications, Business, or a related field. Ideal Candidate Profile A Dual-Threat Marketer: you excel at promoting products with data-driven campaigns while also building an emotional connection through brand storytelling. Creative & Analytical: you can craft compelling narratives and also measure their impact through metrics. Collaborative: you thrive in cross-functional environments and enjoy working with diverse teams to achieve shared goals. Adaptable: you are comfortable managing multiple projects in a fast-paced, evolving industry. #J-18808-Ljbffr



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