Assistant Manager, Brand, Loyalty

At American Express our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well‑being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? We are looking for a dynamic individual to support the Manager in overseeing the day‑to‑day operations in Brand and Loyalty team, and to help lead the growth of our loyal member base by building strong partnerships and unlocking new business opportunities. This role is at the forefront of boosting American Express’s brand presence, shaping a winning go‑to‑market framework across multiple official channels and optimising its performance. The incumbent should have a strong risk‑control mindset, as a strong advocate and custodian of the American Express brand; and drive customer satisfaction through brand loyalty. Key responsibilities: Support Manager to oversee daily aspects of Brand Management including enterprise brand governance responsibilities Collaborate across enterprise to ensure all design, messaging, and customer journeys are aligned with brand identity for consistent, engaging membership experiences with every American Express customer touchpoint Track and monitor performance of key American Express customer touchpoints, including website and digital apps; and provide SME advice on how to achieve optimal performance that leads to better experience of the brand Create and lead end‑to‑end brand and sponsorship development, from idea creation to enabling best customer experience including employing effective communication strategy, content development and on‑ground activations that create lasting emotional connections Develop an understanding of the needs, preferences and spend behaviour of customers, stay connected with competitive activities, especially the evolving lifestyle trends in the affluent space and how other brands relate to customers; and actively propose new content including new partnerships to bolster the desire to spend and increase loyalty to the brand Partner and collaborate closely with all levels of internal/external stakeholders across the enterprise, including servicing teams, finance, compliance, legal, corporate affairs, agencies, client managers and facilitate projects, with Centre of Excellence teams to uphold a disciplined approach to managing brand and loyalty Act as team lead to help Manager manage budget, identify cost saving opportunities and guide entry level executives Qualifications/Competencies: University degree preferably in Marketing or Business, Finance or related disciplines 6+ years of proven experience in financial services, banking, payment industry, with an understanding of Credit Card products, customer loyalty marketing. Overall intellectual curiosity, open mindset, and a keen interest in affluent segments Strong analytical and problem‑solving and organisational skills, comfortable working with data Self‑motivated, can work independently to drive and deliver results under time and stressed conditions. Professional demeanor, with a positive and collaborative attitude, comfortable dealing with change and ambiguity Proven experience in growing a brand, drive partnerships and experience that support the overall brand position in the market, including the leverage of any available digital tools for customer engagement and adoption Excellent oral and written communication skills, proven ability to influence and persuade across all levels of stakeholders with end customers satisfaction in mind and with the ability to create high‑calibre presentations Language proficiency in written and spoken English, Chinese (Cantonese) including Chinese character typing are a must for this role; spoken Mandarin is a plus We back you with benefits that support your holistic well‑being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: Competitive base salaries Bonus incentives Support for financial‑well‑being and retirement Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need Generous paid parental leave policies (depending on your location) Free access to global on‑site wellness centres staffed with nurses and doctors (depending on location) Free and confidential counselling support through our Healthy Minds programme Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. #J-18808-Ljbffr