Associate Director of Digital Marketing

4 days ago

Hong Kong Island, Hong Kong SAR China AISL Harrow Schools Full time

Responsibilities Support the development of and deployment of all on/offline communication plans that adequately cover targeted consumer touch points through the use of effective communication channels; Create and develop messages and publicity materials that effectively communicate with different target audiences; ensure brand guidelines are applied and monitor brand application at the school level; Support the creation and development of digital/social platforms (e.g., website, WeChat, FB, etc.) in collaboration with schools; Launch and monitor digital campaigns via different online media channels, and provide analytical insights; Ensure consistency of shared content for schools on selected themes for local deployment on digital/social platforms as well as traditional mediums; Support marketing and admission teams at the school level; provide constructive guidance and suggestions in a timely manner; Support the development of media relations through agencies; identify news angles to generate positive publicity and exposure; Support market research and intelligence projects; Plan, develop, support, and deliver various corporate events from press conferences to education seminars, roadshows, and larger‑scale events with partners; Propose and coordinate development, production, and purchase of marketing materials and school merchandises/souvenirs in coordination with schools; Monitor budget and provide post‑campaign reports; Manage and ensure the accuracy of internal finance procedures; Perform other support duties as assigned. Qualifications Degree holder in marketing, languages, communication, or related disciplines; Minimum 10 years of experience in marketing, branding, communications, and digital marketing; Experience in public relations, event management, copywriting, and management of online and offline promotions; Understanding of the social media landscape in mainland China is a plus; Able to work independently, self‑motivated, detail‑minded, positive, and supportive; Strong communication, interpersonal, and presentation skills; Fluency in written and spoken Cantonese, English, and Mandarin is a must; Proficient in MS Office and Chinese word processing; experience with graphic design or UI design is a plus; Related experience in school marketing is an advantage. AISL Education Group is committed to the safety and protection of children. All employees are expected to comply with our School Child Protection and Safeguarding Policy. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Distribution (Industries: Education, Hospitality, Primary and Secondary Education) #J-18808-Ljbffr

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