Digital Marketing Executive

3 days ago

Kowloon, Hong Kong SAR China Sayo AI Limited Full time

Role Summary: We are seeking a creative and result-oriented Digital Marketing Executive to join our growing team. You will play a key role in planning and executing digital marketing strategies to enhance Sayo AI’s brand awareness. Through engaging content marketing and targeted campaigns, you will help generate high-quality leads for our business development team. Key Responsibilities: Social Media Management: Manage and operate company social media channels (LinkedIn, Facebook, Instagram); develop content calendars to drive engagement and follower growth. Content Creation: Produce compelling copywriting and digital assets (graphics or short videos) to effectively communicate our AI solutions to schools and educators. Campaign Management: Assist in setting up and monitoring digital advertising campaigns (e.g., Google Ads, Meta Ads) to optimize performance. Data Analysis: Utilize analytics tools (e.g., Google Analytics) to track website traffic and campaign performance, providing regular reports and insights. Event Support: Support the marketing logistics for online webinars and offline education exhibitions to boost brand presence. Requirements: Education: Bachelor’s degree in Marketing, Communications, Multimedia Design, or a related discipline. Experience: 1 year of experience in digital marketing or content creation. Outstanding fresh graduates with a strong portfolio are also welcome. Skills: Solid understanding of social media platforms (LinkedIn/IG/FB) and best practices. Excellent copywriting skills in both English and Chinese . Proficiency in basic design or video editing tools (e.g., Canva, Photoshop, CapCut) is highly preferred. Familiarity with or interest in using AI tools (e.g., ChatGPT, Midjourney) is a distinct advantage. Attributes: Data-driven mindset with a keen sense of market trends; able to work independently and collaboratively within a team. Why Join Us: Creative Impact: Take ownership of creative projects and directly shape our brand voice in the education sector. Tech Exposure: Work within an AI-focused company and gain hands‑on experience with the latest Marketing Tech (MarTech) tools. Professional Growth: We provide mentorship and training to help you master a comprehensive set of digital marketing skills. Collaborative Culture: Enjoy an open and supportive environment where new ideas are encouraged and valued. About Us: Sayo AI Limited is a dynamic and innovative Edutech startup committed to revolutionizing learning experiences through cutting‑edge AI technologies. We currently serve 120+ schools that subscribe to our AI products. #J-18808-Ljbffr

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