Senior Digital Marketing Executive

2 days ago


Kowloon, Hong Kong SAR China Chinese Pharmaceuticals (HK) Co., Limited Full time

Plan, execute, and optimise integrated digital marketing campaigns (SEO/SEM, social media, CRM, e-commerce, influencer/KOL). Manage paid media campaigns across Meta, Google, and programmatic platforms. Oversee content creation for websites, social media, and digital ads. Analytics & ROI Monitor campaign performance using Google Analytics and other tools. Provide actionable insights to improve ROI and customer engagement. Benchmark performance against industry standards. Collaborate with product, sales, and marketing teams to ensure consistent brand messaging. Support new product launches with digital-first strategies. Work closely with external agencies, vendors, and internal stakeholders. Requirements Degree holder in Marketing, Communications, Business, or related disciplines . 5–8 years of solid digital marketing experience , preferably in health products, supplements, or consumer healthcare industries . Proven track record in SEO/SEM, social media, CRM, and e-commerce marketing . Strong analytical skills with experience in Google Analytics, Meta Ads Manager, Meta Business Suite and other digital tools. Proven influencer / KOL management experience — able to find and match suitable KOLs, maintain existing KOL networks (including 1st‑tier talent), and manage end‑to‑end KOL collaborations. Excellent communication and project management skills. Proficiency in English, Cantonese, and Mandarin is highly preferred. #J-18808-Ljbffr



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