Social Media Specialist

2 weeks ago

WorkFromHome, Hong Kong SAR China Zurich Insurance Full time

Overview Social Media Specialist / Assistant Manager, Marketing Communications at Zurich Insurance. This role involves developing and executing social media strategy, coordinating with internal teams to ensure high-quality, on-brand, and compliant content. Responsibilities Content Strategy & Execution: Plan, launch, and manage social media campaigns across Facebook, Instagram, LinkedIn, YouTube from strategy creation through content development and performance review. Write engaging bilingual copies and define angles for posts, short videos, reels, etc. Collaborate with in-house designers, sales, digital, legal, compliance, and other relevant teams to ensure content and visuals are high quality, on-brand, and compliant with internal guidelines. Platform maintenance & performance analysis: Track KPIs, analyze social data, and generate reports to assess campaign success and identify areas for improvement. Work with CS teams to manage community engagement across social platforms. Market Insight: Stay informed about the latest social media trends, platform updates, and emerging technologies to provide innovative ideas and constructive solutions. Digital Marketing support: Manage website upload and content review and other below-the-line promotions as a project manager, collaborating with internal and external stakeholders. Provide copywriting, translation and proofreading support. Qualifications Degree holder with minimum 5 years of experience in Marketing, translation, or language-related disciplines. Experience in driving campaigns on Facebook, YouTube, Instagram is required; experience with Chinese social media platforms (WeChat, Red, Douyin, etc.) is a plus. Knowledge of insurance, banking, and financial services or agency experience is advantageous. Strong in digital content writing / copywriting; project management and presentation skills. MS Office proficiency and Chinese word processing. Basic graphic/video editing with Adobe Design, Photoshop, InDesign, etc. Good command of spoken and written English and Chinese, preferably fluent in Mandarin. Candidate with less experience will be considered as Senior Officer, Marketing Communications. Why Zurich At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right? We are an equal opportunity employer who knows that each employee is unique — that’s what makes our team so great. Join us as we explore new ways to protect our customers and the planet. Location(s): HK - Hong Kong Remote working: Hybrid Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Insurance and Financial Services Get notified about new Assistant Manager Marketing Communications jobs in Hong Kong SAR. #J-18808-Ljbffr

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