Assistant Vice President, Channel Marketing

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China HKT Enterprise Solutions Full time

We are seeking a highly proactive and passionate Channel Marketing Head to join our company. In this role, you will be responsible for driving business growth within selected business market including SMBs. You will play a key role in leveraging digital channels for lead generation and enhancing customer experience design to uplift values through upselling and churn management. Additionally, you will be responsible for deriving insights from data to drive business growth in the target segments.

Responsibilities :

  • Develop and execute channel marketing strategies specifically targeting selected market segments including SMBs, with top priority on driving business growth and achieving revenue targets.
  • Identify and establish partnerships with relevant channels, including employee benefit platforms, SMB associations, and third-party vendors, to expand the company's reach and drive customer acquisition.
  • Utilize both offline and digital marketing channels effectively to generate leads and increase brand awareness within the target segments.
  • Lead a team of marketing talents, to trigger their creativity on development and seamless execution of effective marketing campaigns.
  • Analyze market trends, customer insights, and competitor activities to identify new growth opportunities and develop innovative and data-driven marketing initiatives.
  • Oversee the customer experience design process, ensuring that all touchpoints are optimized for maximum satisfaction and value delivery.
  • Develop and implement effective upselling strategies and churn management measures to drive revenue growth within the existing customer base and minimize customer attrition.
  • Stay up-to-date with industry trends and best practices in channel marketing, digital marketing, data analysis, and customer experience design, and apply relevant knowledge to drive continuous improvement.

Requirements :

  • Bachelor's degree in marketing, business administration, or a related field.
  • Highly proactive, innovative and results-oriented mindset, a strong leader with a passion for driving business growth and delivering exceptional customer experiences.
  • 8-10 years proven experience in channel marketing, preferably in a subscription-based or SaaS environment, with at least 5 years in a management position.
  • Sensitive to numbers and possess excellent analytical skills, with the ability to derive insights from data and analytics to drive business growth.
  • Demonstrated success in driving business growth and achieving revenue targets through effective channel marketing strategies.
  • Proficiency in leveraging digital channels for lead generation and customer acquisition.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with external partners.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Telecommunications and IT Services and IT Consulting

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