Senior PR

We are seeking an experienced and highly proactive Senior PR & Event Manager to lead media relations, influencer strategy, and event execution across major global markets. This role will play a crucial part in shaping brand perception, driving impactful exposure, and delivering memorable experiences through PR initiatives, partnerships, and brand activations. The ideal candidate is creative, organized, connected, and comfortable operating in fast-paced, cross-functional environments. PR & Communications Develop and maintain strong relationships with key media partners, influencers, opinion leaders, and stylists across Hong Kong, Japan, the US, and other international markets. Serve as the main contact for media enquiries and proactively pitch brand stories, product news, and feature opportunities to secure high-quality coverage. Oversee and optimize the influencer database , collaborating closely with the PR team to maintain updated profiles, performance metrics, and segmentation by region, category, and campaign relevance. Strategically identify and recommend influencers, YouTubers, and creators for each campaign based on audience fit, content style, performance history, and brand alignment. Plan and lead influencer marketing initiatives , including product seeding, paid collaborations, gifting programs, and ambassador partnerships from concept to execution. Collaborate with the copywriting team to draft, refine, and localize press releases, media kits, and communication materials to strengthen brand storytelling and ensure consistency across markets. Manage communications for brand collaborations , coordinating with external partners on messaging, timelines, deliverables, and cross-promotional opportunities. Support campaign content development by working with creatives, production teams, and partners to produce compelling content tied to campaign or collab launches. Event Management Ideate and propose creative concepts for brand activations, product launches, pop-ups, and press events that enhance brand visibility and engagement. Plan, arrange, and execute PR events in key markets such as the US, Japan, and Hong Kong, including venue selection, vendor management, run‑of‑show, and on‑site leadership. Lead cross‑functional alignment with marketing, retail, and e‑commerce teams to integrate events into broader campaign strategies. Oversee offline promotional activities , ensuring that each event or activation contributes to overall campaign KPIs and supports market‑specific goals. Create and execute engaging consumer‑facing marketing events that drive brand awareness, social buzz, and community interaction. Manage budgets, timelines, and post‑event reporting , including ROI analysis, media recap summaries, and recommendations for continuous improvement. Qualifications & Skills 5–8+ years of experience in PR, influencer marketing, communications, or event management — preferably within fashion, lifestyle, beauty, or luxury industries. Strong media and KOL relationships in HK, JP, and/or US; proven track record securing high‑quality coverage. Exceptional planning and organizational skills with the ability to manage multiple projects across markets simultaneously. Excellent written and verbal communication skills; ability to craft compelling narratives and adapt messaging per market. Strong understanding of social media platforms, creator ecosystems, and emerging digital trends. Creative, resourceful, and solutions‑oriented — comfortable working both strategically and hands‑on. Experience managing event budgets, contracts, vendors, and production teams. Fluent in English, Cantonese, or Japanese is a strong advantage. Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? #J-18808-Ljbffr