Senior Manager, Digital Marketing

2 weeks ago

hong kong, Hong Kong SAR China Samsung Electronics Full time

Responsibilities Develop and execute a comprehensive data‑driven media strategy across all digital channels (Social, Video and Programmatic) to achieve business objectives and KPIs. Use advanced analytics tools and media dashboards to track real‑time campaign performance, interpret key trends and identify actionable insights, translating complex data into strategic recommendations. Oversee media budget allocation through data‑driven forecasting, scenario planning and ROI analysis to maximize impact. Work with external agency partners to execute day‑to‑day campaign operations, ensuring seamless coordination between internal and external teams. Develop and implement media and social media strategies across the consumer journey, aligned with brand direction and strategy. Plan content for owned social platforms (FB, IG, YT, Red, WeChat). Manage all digital activities with external agency partners, including media, social media, website maintenance and daily operations. Monitor and analyze media performance metrics (awareness, engagements, customer sentiment) and provide data‑driven recommendations for optimization. Stay up‑to‑date with industry developments, marketing trends, and best practices to drive continuous improvement and innovation. Requirements Bachelor’s degree in marketing, digital marketing, advertising, business or related field. 10 years of proven experience in media and digital agency managing integrated campaigns. Strong expertise in data analytics, media measurement and data visualization tools (e.g., Google Analytics, Adobe Analytics, Sprinklr and internal data tools). Excellent quantitative skills and experience working with large datasets, data models and media attribution. Ready to work in a fast‑paced and dynamic environment, able to manage multiple projects simultaneously. Ability to think innovatively to generate great ideas and solutions. We offer an attractive remuneration package to the right candidate. Interested parties please send us a full resume in MS Word format stating current and expected salary. Seniority level Mid‑Senior level Employment type Contract Job function Marketing Industries Computers and Electronics Manufacturing Our company is an equal‑opportunities employer and welcomes applications from all qualified candidates. The data provided will only be used for consideration of the applied position or other suitable position in Samsung Electronics HK Co. Ltd. or other subsidiaries of Samsung Group. Applicants who are not invited for interview within 10 weeks should consider their applications unsuccessful. Personal data of unsuccessful applicant will be destroyed within 12 months. Personal data collected will be used for recruitment purpose. #J-18808-Ljbffr

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