Officer, Digital Marketing

Officer, Digital Marketing / Content Development As our Creator, Officer, Digital Marketing / Content Development , you will be the driving force behind our healthy cooking YouTube channel, "Umami Recipe ", focusing on both content creation and strategic digital growth. Expected start date : January / February 2026 Content Creation & Production Lead the full video production lifecycle for our YouTube channel, "Umami Recipe", including arranging, shooting, and editing both long-form and short-form video content. Utilize professional software such as DaVinci Resolve or Adobe Creative Cloud (e.g., Adobe Premiere Pro) and other editing tools to deliver high-quality, engaging visual content. Develop and execute digital marketing strategies to increase channel reach, subscriber base, and video views. Promote content effectively using digital advertising platforms and tools, including Google Ads and Google Analytics , to maximize return on investment (ROI). Monitor, analyze, and report on channel performance data to identify trends, optimize content strategies, and drive continuous growth. Manage the testing, maintenance, and regular updating of the YouTube Channel and its associated website to ensure optimal user experience. Research, plan, and execute co-operative initiatives with external partners to enrich the food channel's quality and content. This includes liaising with restaurants, seminar organizers, food magazines, and food suppliers. Play a key role in content planning and ideation, staying ahead of food, health, and YouTube trends to ensure the "Umami Recipe " channel remains relevant and appealing to our target audience. Administrative Support Provide general administrative and clerical support to the Managing Director (MD), comprising approximately 5-10% of your workload. Perform essential background tasks, including general website management and other functions as assigned, consistent with your position's role and responsibilities. Candidate Requirements We are looking for a highly motivated individual ready to jumpstart their career in digital media and content marketing. Essential Qualifications University Degree Holder (Bachelor's degree or equivalent is required). We welcome applicants from all disciplines, including Arts, Humanities, Business, and Communications. Mandatory Submission: A copy of your University Diploma/Certificate and Academic Transcript is strictly required for verification purposes. Must be a Hong Kong Permanent Resident. Must have a Native Level Proficiency of Cantonese. English Proficiency: Must have an IELTS score of 7.0 or equivalent from a recognized language test. Note: Candidates with an IELTS score of 6.5 or equivalent may be considered, but may be required to take a simple English language test during the interview process. Proficiency of Mandarin or Japanese is a plus. References: Applicants must provide:Two (2) Academic References, OR One (1) Academic Reference and One (1) Business/Work Reference, OR Two (2) Business/Work References Skills & Mindset Fresh graduates with a strong passion for digital content and marketing are highly encouraged to apply. A genuine interest in video production, food, health, and digital marketing is a must. No specific prior experience in video editing or shooting is strictly required. We are committed to providing on-the-job training (OJT) for software proficiency (e.g., Adobe products) and video production techniques. A self-starter with a proactive and creative mindset. Excellent communication and organizational skills, eager to learn and adapt in a fast-paced digital environment. Familiarity with the YouTube platform and current digital media trends is a plus. Benefits Generous Annual Leave (15 Days): Enjoy 15 days of paid annual leave to recharge and maintain your well-being. Annual Double-Pay Comprehensive Medical Insurance: Full coverage to ensure your well-being and peace of mind. Flexible Working Hours: We support a healthy work-life balance by offering flexibility in your daily schedule. #J-18808-Ljbffr