Senior Marketing Manager, Restaurants

Found in: Talent HK C2 - 1 week ago

Hong Kong, Hong Kong SAR China Deliveroo Full time

Why Deliveroo?

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.


We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Key Responsibilities 

Restaurant Marketing Strategy | Define the strategy for restaurant marketing including how to support different segments of restaurants to maximise volume & value of orders. Lead the marketing conversation with our key accounts and high potential restaurants to leverage them for growth, building joint annual marketing plans, including our involvement in restaurant’s brand and promotional campaigns (and vice-versa), co-created campaigns, restaurant specific activities, site-specific targeted support etc. Restaurant Marketing Program Development & Innovation | Plan and build an annual promotional strategy to drive value perception and incremental customers and orders. Deliver high profile marketing innovation with restaurant partners. Create efficient multi-restaurant promotions. Develop best-in-class ‘painting the town teal’ restaurant visibility strategy across both physical and digital spaces. Restaurant Marketing Program Deployment & Optimization | Achieve execution excellence with meticulous program management skills and attention to detail. Deliver scalable, high impact ‘paint the town teal’ initiatives with cost efficiency. Design framework for new and existing program experimentation and tracking to increase the scale of success. Review our global restaurant playbook and lead the adaption or development, implementation and codification of key toolkits and assets to best support our restaurants. Campaign Measurement | Define the correct data framework to measure the relevant input and output KPIs for restaurant marketing. Utilise data-driven decision making to improve the performance and scalability of our restaurant marketing programs. Ability to navigate ambiguity and triangulate in the absence of data. Stakeholder & partner management/ influence | Be obsessed with restaurants, and get to know our key restaurant partners inside and out. Dive deep into the data and meet with key stakeholders to understand segments, needs, priorities and growth opportunities. Be the voice of restaurants in the business and within the marketing team, developing frameworks and processes to engage restaurants with Deliveroo marketing. Collaborate with the commercial teams to develop compelling marketing proposals as part of our pitch process for key account relationships. Work closely with growth product, performance marketing, CRM, comms and brand teams to co-develop initiatives and activities that best leverage selection and drive engagement with customers. People management & Team growth | Develop immediate team and related teams, setting clear goals, plan resources and holding team members accountable for performance. Creates and communicates an inspiring vision for the team and related teams, establishing team culture that aligns with our company values.

Marketing Competency 

Develops and executes marketing programs with minimal manager oversight, managing multiple projects effectively at the same time. Proposes new ideas, concepts, or features with confidence, providing supporting data and projected ROI.Proactively collaborates with other teams to share learnings and align promotions prior to making recommendations or decisions.Demonstrates relentlessly high standards in campaign development and influences others to develop content that aligns with marketing brand and strategy. Shares and champions best practices across business. Is sought out by peers and stakeholders for his/her expertise.Uses customer, channel, and program performance data to develop short- and long-term recommendations. Learns from experiments and dynamically course-corrects based on results.Identifies program and process improvement opportunities and does not only rely on existing ways of doing things. When presented with issues or opportunities, formulate a plan of action with an aggressive but realistic timeline and engage with relevant stakeholders early in the process to help facilitate action.Motivates peers to act quickly on issues and opportunities and helps them properly prioritize the biggest opportunities. Demonstrates good intuition on understanding others’ points of view and potential roadblocks/ issues.Dives deep to ensure data integrity by validating with alternate data sources, by comparing results to expectations and to previous experiments, and by quickly identifying anomalies and gaps.

Leadership competency 

Applies performance standards to the team. Identifies resource needs. Sets goals to optimize performance against department goals and team development. Coaches and gives feedback to direct reports to help develop talent and support career development. Mentors other marketers. Demonstrates and differentiates performance bar across multiple levels. Sets and articulates expectations for the team, and models behaviour that best exemplifies our company values.

Qualifications 

9+ years of career achievement in marketing (with demonstrated financial results and business impact), of which a minimum of the most recent 5+ years in B2B2C marketing involving multiple business partners and minimum of 3+ years in supervisory role in HK Proven capability in multi-channel marketing strategies and deployment, data-informed decision making processes and performance-based marketing approach Highly collaborative and possesses excellent communication skills with a passion for building strong relationships. Proven experience to influence, motivate and manage external stakeholders as well as internal teamsEntrepreneurial minded, able to articulate new ideas and influence others to gain support
Strong learning agility, comfortable dealing with fast paced environments, able to prioritize high impact activities and keep complicated projects moving forward.Self-starter, creative and analytical problem-solver with attention to details. Delivers results quickly and efficiently. In-depth knowledge of B2B2C marketing and good knowledge of Hong Kong restaurant scene and/or grocery category Native Cantonese speaker, good written & spoken EnglishComfortable with advanced Google Sheets/ Excel, data dashboards and capable of data mining to perform analysis to develop/enhance marketing programCandidates with food delivery APP and/ or restaurant marketing and/ or eCommerce marketing will be prioritised. Experience in marketing for multi-vendor platforms (e.g. eComm sites, hotel booking sites, travel booking sites, payment platforms etc.), or other relevant categories a plusFun to work with

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