Vice President, E-Commerce

Found in: Talent HK C2 - 3 weeks ago


Hong Kong, Hong Kong SAR China KGI Asia Full time

Responsibilities Strategically develop and execute digital marketing campaigns and projects to achieve business objectives Lead the acquisition team to create and manage the digital campaigns across various channels Responsible for performance marketing, including but not limited to SEM, Media Buy, display ads, and social media advertising Optimize onboarding and conversion flow to enhance performance and provide better customer experience Assist department head on executing digital projects Cross-functional collaboration: work closely with product team, sales team, research team, IT team, and other stakeholders to coordinate marketing and project initiatives Take responsibility for ensuring a deep understanding of regulatory requirements relating to acquisition campaigns and communications Work with internal teams and vendors to develop a framework for tracking and measurement Key insights and analysis for future campaign development and go-to-market strategies and recommendations on tactics Requirements Bachelor Degree or above 8 years of experience in digital marketing strategy with 5 years gained from financial industry Solid experience with project management. Knowledge of SFC Type 1 and Type 4 regulation requirements. Hands-on experience in various martech platforms and analytics tools: Google Analytics, DoubleClick, Appsflyer, Firebase, Branch, etc Experience with effectively managing paid budget allocation and optimization Exceptional attention to detail, with proven ability to deliver detailed analysis and campaigns updates within tight deadlines Advanced Excel, PowerPoint, and presentation skills.  Proficiency in English, Cantonese and Mandarin


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    Found in: Talent HK C2 - 2 weeks ago


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    Found in: beBee S HK - 3 weeks ago


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