Officer, Growth Marketing and Acquisition

4 months ago

Hong Kong, Hong Kong SAR China Manulife Full time

Job Description

The Opportunity

With the Growth Marketing team focusing on acquisition, this role is responsible to support lead generation for both prospect leads and existing customer leads (CPM), also with Digital Adoption focus for Digital Active and DCL Target.

What motivates you?

You obsess about customers, listen, engage and act for their benefit.

You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

You thrive in teams and enjoy getting things done together.

You take ownership and build solutions, focusing on what matters.

You do what is right, work with integrity and speak up.

You share your humanity, helping us build a diverse and inclusive work environment for everyone.

We are looking for someone with:

University degree in business, communications, marketing or related disciplines

Prior working experience on employee benefits marketing will be an advantage

Excellent English and Chinese copywriting and editorial skill

A good team player, pleasant, proactive and able to work under pressure and tight schedule

Good command of both spoken and written English and Chinese

Excellent presentation, communication and interpersonal skills

PC literate in Word, Excel, PowerPoint and Chinese Word Processing

Knowledge on insurance products or employee benefit products will be a definite advantage

On the job you will:

Participate in campaign based lead generation program logistics to source and identify quality leads, and thus drive potential business opportunities 

Support execution on end to end acquisition journey from lead generation to lead assignment, fulfilment and reporting.

Co-work with analytics team and external vendors on existing customer’s cross-sell trigger programs from submitting program requirement, generating customer database, customer communications development to program implementation. 

Work closely with Platform team to support the launch of Manulife's App and CWS user activation program to drive digital and customer ambition, including SMS and eDM customer communications and incentive fulfilment. 

Handle quarterly customer offer leaflet from copy drafting, internal clearance, artwork development and Manulife website content management to support IFP sales

Support execution of marketing plan and communication programs for insurance products

Assist to implement product related database marketing campaigns

Prepare agency briefs and drive the production of marketing collaterals and advertising materials

Coordinate and liaise with internal parties , external vendors and regulators to produce and deliver marketing communications materials on time and in accordance with agreed strategy and corporate guidelines

Coordinate and liaise with business teams for cross product lines initiatives and marketing campaigns

Responsible for corporate web site content copywriting

Assist in coordination and liaison with the agency for advertising and media campaign

Our commitment to you

Our mission; to be a part of making Decisions Easier and Lives Better

A leadership team dedicated to your growth and success 

A bold ambition and set of goals to be a leader in driving transformation in our industry 

Our best. Every day. 

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/JohnHancock, we embrace our diversity. We strive to attract,developandretaina workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin,colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers toprovideequal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent withapplicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

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