Senior Product Manager, User Growth

2 weeks ago

Central And Western District, Hong Kong SAR China OSL Full time
We are seeking an innovative and results-driven Crypto Growth Product Manager to lead the strategy and execution of our

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product. In this role, you will develop growth strategies and oversee the end-to-end management of campaigns and marketing systems to drive product adoption and user engagement.Key Responsibilities:Develop and execute growth strategies for the

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product, focusing on user acquisition, retention, and engagement.Drive growth mechanics, including bonuses, coupons, trial funds, and staking incentives, to boost product adoption and user activity.Design and manage referral programs to maximize organic growth.Oversee the campaign backend, ensuring smooth execution and optimization of marketing campaigns.Collaborate with engineering and data teams to build and refine marketing systems that support growth initiatives.Monitor and analyze campaign performance, user behavior, and market trends to inform product and growth strategies.Work closely with cross-functional teams, including marketing, operations, and design, to ensure alignment on growth objectives and execution.Minimum Requirements:Proven experience in growth or product management, preferably in fintech or crypto industries.Familiarity with financial products, including referrals and staking mechanisms.Strong understanding of marketing systems and campaign management.Demonstrated ability to drive growth through incentives, including bonuses, coupons, and trial funds.Analytical mindset with the ability to use data to inform decisions and measure success.Excellent communication and collaboration skills, with the ability to work effectively across teams.Passion for the crypto industry and a deep understanding of digital assets and blockchain technology is a plus.Benefits:Work in a fully regulated exchange, offering enhanced legal protection and stability in an industry that is rapidly evolving.Be part of a well-recognized, licensed platform, boosting your credibility and professional reputation in the crypto and financial industries.Opportunity to grow within a fast-paced, high-growth environment with significant career advancement prospects.

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