Assistant product manager

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Solomon HR Solution Limited Full time

Our client is a local leading consumer healthcare product company and they are seeking an Assistant Product Manager who will be responsible for product development, new product launch, marketing strategies, online and offline advertising, and relationship management. Job Responsibilities: Liaise with R&D team for product development, including but not limited to formulating product innovation, identifying product opportunities, developing compelling product positioning and key features, packaging design, product commercialization to post-launch analysis. Develop and conduct new product launch including but not limited to marketing strategy planning, market research, competitor analysis, product development coordination, stakeholder engagement, promotion material planning, and budget management. Assist in product selection, launch processes, and promotional planning, creating engaging marketing materials for both online and offline campaigns. Drive SEO initiatives and content marketing efforts, including keyword optimization and engaging video content creation for improved online visibility. Identify and develop new marketing channels to promote brand, monitor market trends and suggest effective marketing programs to drive sales growth and profitability. Coordinate all aspects of production, from brainstorming concepts to overseeing video shoots, advertisement, copywriting, content creation. Build and maintain strong partnerships with influencers, PR, agencies, and editors. Assess and report on the effectiveness of marketing campaigns and events. Handle any ad-hoc tasks as required. Job Requirements: Bachelor's degree in Marketing, Business Administration, or a relevant field. At least 4 years of marketing experience in the healthcare industry. Proficient in SEO, SEM, Google Analytics, or any digital marketing tools. Good command in spoken and written Cantonese, Mandarin, and English. Interested parties please send resume with date of availability and expected salary by clicking Apply Now. All information received will be kept in strict confidence and will be treated for employment-related purposes only. Seniority Level Mid-Senior level Employment Type Full-time Job Function Marketing and Product Management Industries Dairy Product Manufacturing and Pharmaceutical Manufacturing#J-18808-Ljbffr


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