Senior Growth Marketing Associate

4 weeks ago


Kwun Tong District, Hong Kong SAR China Tbwa ChiatDay Inc Full time
CASETiFY

is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.At Casetify, we’re a community of individuals - yoga lovers, gamers, part-time wakeboarders, photographers, stylists, hypebeasts, multi-linguists, and social media nerds who are all about self-expression

We are currently recruiting a talented Senior Growth Marketing Associate

for our Growth Marketing department who will bring passion to what they do, day in and day out. The Senior Performance Marketer will scale existing channels while optimizing our key performance metrics. Our offices in Hong Kong and LA are pretty casual; we believe in having fun, experimentation, and building a community where people are free to be creative and growThe ideal candidate has an analytical, data-driven mindset and hands-on experience managing ad platforms from high-level strategy to day-to-day operations. The applicant must be up for a challenging but rewarding experience of aggressively growing our customer base.Job Description

Own the paid user acquisition journey and optimize ROAS/ROI (Facebook/Instagram, Google Ads, Twitter Ads, Tiktok Ads)Track weekly/monthly/quarterly channel KPI targets to manage budget and resources effectivelyWork with cross-functional teams to push forward marketing agendasBuild accurate customer segments and profiles to run effective campaignsAnalyze user data to provide strategic, actionable insightsConduct market research on competitors and productsAlways be AB testing and thinking of new growth opportunitiesRequirements

BA/BS degree in an analytical field such as Statistics, Math, Engineering, or Marketing5+ years of experience in marketing, data analytics, and advertising platforms (SEM, Facebook/Instagram)Live and breathe dataStrategic problem-solving skillsAbility to work under pressure and quickly adaptProficient in SQL and Google Analytics is a plus (able to be trained)Start-up experience is a plus

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