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(Senior) Chinese Marketing Executive

1 month ago

Central And Western District, Hong Kong SAR China Crimson Global Academy Full time
Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.This is a full-time position, based in

Hong Kong or Shenzhen.This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, local partnership outreach, and digital targeting.

Responsibilities include:Supporting the development of Crimson Chinese Marketing strategy with a focus on increasing lead generation and conversion.Building and maintaining strong and productive relationships with potential students and guardians and serving as a positive, supportive, and high-energy first point of contact.Taking and sharing detailed notes to share with the local sales team that will offer background, context, and tips on how to move forward in the sales process that best suits the lead.Keeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere.Strong writing skills and a good eye for visual branding and design.Strong time management skills and the ability to work in a fast-paced environment.Designing and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets, and Wechat/Red campaigns.Marketing automation tasks including building and scheduling social media posts and other campaign materials.Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars once a week, and reporting on webinar performance.Organising backend logistics for webinar or event setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars or events you manage, and completing post-webinar performance reports and close-out tasks in a timely manner.Working closely with the APAC sales and marketing team to provide necessary assets and adapt global assets for APAC marketing opportunities at all sales funnel levels.Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit APAC branding and buyer persona.What skills and experience are required?A Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.Proficiency in English and Mandarin reading, writing and speaking skills is essential.Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.Knowledge of project management, marketing automation platforms, and social media marketing tools a plus.Ability to work flexible hours when necessary.What personal qualities are we looking for?High learning agility and growth mindset – comfort in a fast-paced, high-growth environment.Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time.Self-driven and self-directed.Collaborative and communicative. A team player, someone who makes great things happen for others and yourself.Desire to up-skill to a senior marketing manager and/or sales professional role.Why work for Crimson?Flexible working environment, you will be empowered to structure how you work.Option to work from our many locations/remotely around the globe (role dependant) with usLimitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year.$1,000 training budget per year - we love to level upPsychologist on staff.Impressive fireside chats and workshops to help the team continuously level up.Radical Candour is a feedback approach we live by.We’re a global player with 28 markets (and growing) across the globeIf you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we'd love to hear from youPlease keep an eye on your spam/junk email folder for correspondence from Team Tailor.

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