Area Manager
4 weeks ago
Get AI-powered advice on this job and more exclusive features.Direct message the job poster from LongchampResponsibilities:
Develop seasonal and yearly sales plans, ensuring alignment with buying budgets.Regularly monitor retail sales and KPIs, establishing actionable plans in collaboration with business partners.Lead commercial initiatives to drive sales.Address slow-moving inventory and stock issues with business partners.Strategic Marketing:
Collaborate with business partners and the marketing team to develop and execute a comprehensive 360-degree strategic communication plan.Ensure marketing efforts align with brand image while adapting to local commercial needs.Customer Experience Excellence:
Design and deliver customer experience training for domestic markets, ensuring adherence to brand standards.Work closely with local training managers to develop seasonal training initiatives.Work closely with local retail managers to implement effective clienteling and CRM action plans.Monitor and analyze CRM KPIs to enhance customer engagement and expand the VIP base.Oversee store projects, including new openings and renovations, in coordination with the project team.Identify and recommend new business opportunities in the region in line with the global brand guidelines and development strategy (new POS, relocations, new projects, etc.)Regularly monitor store maintenance to meet brand standards together with the partner.E-Commerce:
Regularly monitor e-commerce sales & KPIs (conversion, traffic, UPT, ATV…)Take commercial initiatives and liaise with the regional team and business partners to drive online sales and traffic.Lead commercial initiatives to drive online sales and traffic, collaborating closely with the regional team and business partners.Develop and implement innovative strategies to enhance the online customer experience and increase brand visibility in the digital marketplace.Key Account Management:
Ensure effective and timely implementation of all commercial and marketing aspects for Domestic and Duty Free channels in close liaison with the Asia Pacific Office team and Paris Head Quarter.Build strong commercial relationships with all business partners.Required Qualifications:
Minimum of 8 years’ experience in sales functions within the APAC region (retail, wholesale, travel retail).Strong background in Luxury Fashion and Accessories industries.Proven experience in regional sales offices and multicultural environments.Excellent account management, analytical, negotiation, and communication skills.Strong leadership capabilities with a proactive, organized approach.Experience in retail training, particularly in customer service, is preferred.Fluent in English and Mandarin.Seniority Level:
Not ApplicableEmployment Type:
Full-timeJob Function:
Distribution, Sales, and Business DevelopmentIndustries:
Retail Apparel and Fashion
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