Assistant Manager, Marketing
3 weeks ago
Work closely with Team Head to plan and formulate PR strategies to align with business and branding objectives of different sites.Plan and implement PR campaigns including campaign launch, media pitching, media preview, etc., and oversee the effectiveness and results.Manage PR agencies by providing project briefs and monitoring their work to ensure desired outcomes are achieved.Cultivate and manage media relationships with media editors, KOLs, and influencers for exposure; liaise with community leaders and stakeholders for opportunistic cooperation.Demonstrate strong project management skills, manage and execute a wide range of campaigns especially in the areas of communications and PR.Oversee the content of all press releases/speeches and/or other related materials (both Chinese and English); and ensure a consistent tone of voice.Provide support for crisis management initiatives as needed.Liaise with other parties including internal stakeholders, vendors, and business partners to achieve campaign KPIs.Requirements:Degree holder in Marketing, Business, Communication, Journalism, or related discipline.Minimum 6 years relevant experience gained in Shopping Mall marketing / PR agency / retail.Solid relationships with local lifestyle and business media.Strong writing and story-telling skills – both in Chinese and English.Proven track record and solid experience in leading large-scaled PR / media campaigns.Strong analytical skills and business acumen to understand current industry trends and upcoming opportunities.Good computer skills on MS Word, Excel, and PowerPoint.Seniority level
Mid-Senior levelEmployment type
Full-timeJob function
Public Relations and MarketingIndustries
Retail
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