Digital Marketing Specialist
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About the role
This role involves managing, monitoring, and optimizing Amazon advertising accounts on a daily basis, with strong expertise in paid search engine marketing (SEM), particularly Google Ads. You will optimize advertising campaigns to achieve core performance targets including ROI, conversion metrics, and data efficiency, with emphasis on back-end ad platform operations, rigorous data monitoring, and post-campaign result analysis.
Key responsibilities
- Manage, monitor, and optimize Amazon advertising accounts on a daily basis, demonstrating strong expertise in optimizing paid search engine marketing (SEM), particularly Google Ads
- Optimize advertising campaigns to achieve core performance targets, including ROI, conversion metrics, and data efficiency
- Develop and implement data-driven digital marketing strategies to achieve business goals, managing campaigns across Sponsored Ads, Display Ads, Shopping Ads, and social media platforms
- Track and analyze core marketing performance metrics (CTR, CPC, CPA, ROAS) on an ongoing basis to drive actionable insights and continuous campaign improvement
- Execute A/B tests across ad copy/creatives, audience segments, and landing pages to enhance return on ad spend and maximize conversion performance
- Work in partnership with cross-functional design and e-commerce teams to coordinate visual assets, promotional activities, and go-to-market projects
- Execute daily operations for Amazon in-station advertising (including Sponsored Products, Sponsored Brands, and Sponsored Display), screening for high-converting keywords and optimizing bids and budgets
- Perform deep-dive analysis on advertising data regularly, generate performance reports, and identify anomalies to adjust bidding strategies
- Share advertising insights with the operations team to collaboratively optimize product listings to maximize overall conversion rates
- Study competitors and advertising strategies, formulate reasonable quarterly/annual advertising budgets and deployment plans aligned with company sales targets About you
- 1 to 3+ years of dedicated experience in Amazon advertising or premium-brand operations
- Proven track record of creating best-sellers, managing high-budget campaigns in major categories, or operating Amazon DSP (Demand-Side Platform)
- Prior experience in operating Google Ads and Meta Ads (Facebook / Instagram), as well as background in the cross-border e-commerce industry
- Bachelor's degree from a local or overseas university, or from a Tier-1 university (985/211 Project) in Mainland China
- Diploma or degree in Marketing, E-commerce, Business, Communications, Media or related fields
- Proficient in Amazon Advertising console and expert in using third-party cross-border data analysis tools (e.g.: SellerSprite, Helium 10, Sif, Keepa)
- Advanced Excel skills (e.g.: VLOOKUP, Pivot Tables) for data processing
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), or equivalent data analytics platforms
- Hands-on experience with AI productivity and automation tools, such as Dify, Prompt Engineering, and LLMs (ChatGPT, Claude, WorkBuddy)
- Proficient in both Mandarin and Cantonese; possess strong written English communication skills with a high level of precision and fluency
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