Content Graduate
2 weeks ago
Key Responsibilities Market Analysis & Trading Strategy Insights Monitor market trends, analyze the impact of major market movements on trader psychology, and develop corresponding marketing content strategies based on product features. Accurately identify market hotspots and promptly produce high-conversion content (e.g., market commentaries, stock analysis, investment opportunity alerts) to boost users' trading inclination. Product Strength Packaging & Content Operations Develop compelling product packaging strategies tailored to different market conditions and user needs, leveraging Moomoo's product characteristics to drive user trading conversion. Plan and execute content-driven marketing campaigns during key market events (e.g., earnings seasons, FOMC meetings, CPI releases) to maximize user activity and trading conversion rates. User Growth & Precision Operations Manage the user lifecycle, analyze user behavior paths through data, and formulate precision operation strategies for different trading stages (e.g., new users, active users, churned users). Optimize the user growth funnel via A/B testing, user segmentation, and marketing automation to increase user trading frequency and average order value. User Education & Investment Tool Promotion Plan and produce content that enhances users' trading capabilities by utilizing Moomoo's intelligent trading tools and options strategy tools, fostering investment habits and improving platform stickiness. Develop personalized content growth strategies for different investor types (e.g., novice investors, experienced traders, options investors) to improve user trading conversion rates. Requirements Industry Background Experience in securities, fintech, or investment/trading apps is preferred. Solid understanding of financial markets, with the ability to quickly interpret market changes and accurately capture investor needs. Active stock or options trader familiar with the user experience of trading products, capable of optimizing content strategies from a user perspective. Core Competencies Proficient in growth operation methodologies, able to develop precision growth strategies based on the user lifecycle. Strong data analysis skills, capable of optimizing content strategies and trading conversion paths using user behavior data. Excellent content planning and marketing skills, able to package product strengths effectively according to different market environments to improve trading conversion rates. Familiar with growth tools such as A/B testing, user segmentation, and marketing automation, with a strong data-driven mindset. Preferred Qualifications Hands-on experience with options trading and familiarity with options strategies, coupled with a deep understanding of options investors' needs. A proven track record of successful content growth cases, with practical end-to-end experience from content outreach to trading conversion. Familiarity with U.S., A-share, and Hong Kong stock markets; background in financial media, investment research, or financial content planning is a plus. Fluent in English and Chinese (both spoken and written). Open to candidates graduating between January 2025 and August 2026. *Only shortlisted candidates will be contacted.
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