Senior Associate/ Associate

Business Functions As the leading bank in Asia, Transformation & Data supports our management on the implementation of the Group's agenda. Data Management & Governance, organised under Transformation & Data, is the implementation of enabling infrastructures, policies, practices and procedures that allow the organisation to manage the end-to-end lifecycle of data. Mission As the Campaign Science professional, you will play a pivotal role in transforming business objectives into hyper-personalized customer experiences that deepen engagement and drive revenue and loyalty. You will own the end-to-end campaign lifecycle - from diagnosing business problems to executing data-driven communications via unified MarTech applications - while enforcing rigorous test-learn-iterate discipline and operational excellence. By embracing and adopting AIML, you will deliver measurable impact through increased customer engagement and revenue uplift. Key Responsibilities Strategic Briefing & Business Problem Solving Diagnose & Translate: Partner with business stakeholders to review and solve identify business problems and translate them into targeted CRM communication strategies. Customer Communication Brief Agreement: Define and agree campaign briefs with business stakeholders - clarifying objectives, target KPIs, budget, and legal/compliance guardrails. Solution Design: Architect and champion the designated contextual marketing communications via segmentation with AIML drivers against conventional rule-based selection. End-to-End Campaign Execution & Optimization Multi-Channel Orchestration: Build, QA, and deploy complex campaigns to multi-channel journeys (email / SMS / MMS / push notification / in-app banner) leveraging Unica Contextual Marketing Platform (CMP) for real-time personalization. Experimental Rigor: Design and execute A/B/n and multivariate tests (creative, channel, offer, timing) as well as cognitive & behavioral science principles to optimize campaign performance. Campaign Performance Tracking: Build and implement regular campaign tracking dashboard to monitor performance - Leads deployed and blasted, consumption, conversion response (test vs. control), revenue/ROI etc. Decision Gates: Lead post-campaign reviews to drive informed decisions and recommend next actions - Continue (scale winners), Refine (iterate on mid-performers), or Stop (sunset underperformers) - backed by data. Data Analysis & Strategic Recommendations Performance Diagnostics: Analyze campaign data (conversion funnels, attribution models) to derive actionable insights and strategic recommendations. Forecasting & Modeling: Leverage cutting-edge data science techniques, including predictive modeling and customer segmentation, to uncover deeper customer insights and campaign optimization opportunities. Customer Insights: Synthesize customer engagement data into cross-functional briefs to inform product and experience improvements. MarTech Ecosystem Enhanced Capabilities: Collaborate with platform owner and technical support to enhance IBM Unica Contextual Marketing Platform (CMP) capabilities by developing scalable campaign to drive multi-channel journeys for hyper-personalization while enforcing governance and control. MarTech Trends: Stay abreast of the latest MarTech trends and innovations, proactively identifying opportunities to improve the campaign execution capabilities. Cross-Functional Collaboration Unified Understanding & Insights: Work closely with business stakeholders and local/regional Data Chapter professionals to deeply understand analytics requirements and deliver impactful, data-driven recommendations aligned with business goals. Influential Decisions: Effectively communicate campaign performance and insights to cross-functional stakeholders, driving alignment and securing support for your initiatives. Operational Excellence & Resilience Process Automation: Streamline campaign workflows, approvals, and reporting processes, leveraging MarTech capabilities to drive efficiency and scalability. Resilience: Implement robust quality assurance, risk mitigation, and maker-checker frameworks to ensure campaign deliverability, list hygiene, and overall resilience. Documentation: Maintain comprehensive playbooks for campaign execution, testing frameworks, and compliance protocols to ensure operational excellence. Required Skills and Experience: Bachelor's degree in a relevant field (e.g., Marketing, Data Science, Business Analytics, Computer Science, Statistics, Mathematics or other related discipline). 5+ years of experience in campaign management, digital/CRM marketing, or a related field. Proficiency in data analytics tools, SQL and Python and visualization software, Qlik Sense. Proficient in using marketing automation and CRM platforms (e.g., SFMC/Unica/Pega, etc.) and data visualization tools. Proven track record of driving data-driven, personalized campaigns that deliver measurable business impact. Expertise in leveraging AIML techniques to enable hyper-personalization and campaign optimization. Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data. Exceptional attention to detail. Strong focus on accuracy and precision, efficiency, and process improvement. Adept at problem-solving, adaptability to changing environment. Excellent communication and stakeholder management skills, with the ability to effectively collaborate cross-functionally. Passion for staying up-to-date with the latest MarTech trends and innovations. Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. We regret only shortlisted candidates will be notified.