Strategic Marketing Director for China Markets Expansion
2 weeks ago
We are seeking a highly skilled Senior Marketing Manager to join our client's expanding team in Hong Kong. This role will play a key part in driving the company's growth and expansion into the China markets.
About the RoleThe successful candidate will be responsible for developing and implementing marketing strategies that align with the company's overall business goals. This will include creating local media and buying strategies, working closely with digital business and trade sales teams, and translating market strategy into micromarketing strategy to activate the growing China markets.
Key responsibilities will include:
- Developing annual/multiple-year marketing campaigns and leading business reviews to measure budget use and campaign effectiveness.
- Working closely with internal stakeholders to distill learnings from market research and translate them into consumer and trade insights.
To be successful in this role, you will require:
- A Bachelor Degree in Marketing or a related discipline, with an MBA preferred.
- At least 12 years of B2C/FMCG marketing experience in sizable organizations, with experience working in southern China being an advantage.
- Strong communication skills and analytical mindset.
This is a fantastic opportunity for a seasoned marketer looking to take their career to the next level. If you are a strategic thinker with excellent communication skills, we would love to hear from you.
Estimated Salary: HKD $80,000 - $120,000 per month (dependent on experience).
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