Data Analyst Strategist

2 weeks ago


Hong Kong Island, Hong Kong SAR China Classy Wheeler Limited Full time

Classy Wheeler Limited is a major media company in Hong Kong with a strong digital focus, striving to maximize conversion funnels across the Awareness, Acquisition, Engagement, Retention, and Monetization stages.

Key Responsibilities:

  • Deep dive into analytics to identify opportunities for business optimization in the Hong Kong and SEA markets.
  • Design and build Business Intelligence dashboards for analysis and collaborate closely with data engineers.
  • Analyze conversion tracking and multi-touch attribution models.
  • Construct audience segments and customer journeys for marketing automation.
  • Develop A/B testing plans and analyze results to optimize traffic, marketing efficiency, and subscription revenue.
  • Evaluate ROI, CPA, and LTV goals.
  • Explore data to discover patterns, correlations, and trends, making predictions and uncovering root causes.

Requirements:

  • Degree in Business Administration, Statistics, Information Systems, Computing Science, or related fields.
  • At least 5 years of experience in data analytics.
  • Excellent analytical and problem-solving skills, with sensitivity to numbers and data.
  • Good understanding of RDBMS and Data Warehouse, including Star schema DB.
  • Experience in data extraction or programming using SQL language.
  • Proficiency in Business Intelligence tools, such as Excel, Tableau, Cognos, Qlikview, Power BI, or BusinessObjects.
  • Advantageous: experience in Data Mining using SPSS, R/Python, or SAS, and good command of spoken and written English.


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