Digital Marketing Specialist for F&B
1 week ago
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Job Title: Assistant Manager, PR / Marketing Communications (F&B)
The listed company is a well-established organization with a diversified portfolio in hospitality, property investment, food and beverage, and travel services. The company is expanding and seeking a dynamic individual to join its F&B marketing team.
Responsibilities:
- Develop strategic marketing plans by collaborating with operations teams to create innovative PR-driven marketing strategies for food and beverage brands.
- Support senior management in leading marketing initiatives from concept to execution, ensuring alignment with overall business objectives.
- Oversee the development and execution of comprehensive marketing plans across digital, social media, and traditional channels, focusing on PR.
- Lead PR initiatives for outlets and campaigns, including media partnerships, press releases, and influencer collaborations.
- Create engaging content for social media platforms to foster community engagement and growth.
- Evaluate campaign performance, conducting regular assessments to assess effectiveness and identify areas for improvement.
- Provide project support as required.
Requirements:
- Degree in Marketing, Communications, Languages, or a related field.
- Minimum 5 years of experience in food and beverage marketing, with at least 1 year in a supervisory role.
- A proven track record of securing PR exposure through media partnerships, press releases, and influencer collaborations.
- Strong experience in managing social media and digital marketing platforms, focusing on PR-driven content.
- Excellent project management abilities, capable of juggling multiple tasks and meeting deadlines.
- Good interpersonal skills, with a proactive, innovative, and open-minded approach.
- Strong copywriting skills in both English and Chinese, with the ability to create persuasive marketing materials.
- A highly motivated team player with a sense of accountability and the ability to work independently.
Salary Estimate: $80,000 - $100,000 per annum
Please note that only shortlisted applicants will be contacted.
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