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Senior Marketing Strategist

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

About HSBC

HSBC serves 41 million customers globally, including 6.7 million who are international. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth.

We have a presence in Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office. Our key areas of operations enable us to deliver on HSBC's purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people.

Job Description

We are seeking a high calibre professional to join our team as a Marketing Manager Wealth AMH WPB Marketing.

The successful candidate will formulate marketing strategies and implement marketing initiatives with a focus on owned and paid media strategy to reinforce the HSBC wealth positioning. They will promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize value.

Responsibilities

  • Drive awareness, acquisition and usage of HSBC wealth products and solutions – with focus on Premier/ Premier Elite;
  • Promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize value;
  • Be part of the wealth team to plan and execute key Wealth events for HSBC, working closely with the Wealth Products, Distribution, and Proposition teams;
  • Provide a strong marketing-tech view on the strategy and execution of marketing campaigns, and have the analytical mindset to ensure investment and spend is fully optimized, working closely with agencies and media partners;
  • Apply internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned above;
  • Responsible for marketing creative development and governance, including stakeholder, agency/supplier, and budget management of his/her designated campaigns and areas;
  • Manage a disciplined approach to measuring performance linking business and customer results to all initiatives, and perform analysis on campaigns to understand what is driving results;
  • Coordinate with the rest of the team in assigned focus areas relating to team governance and submissions;
  • Ensure marketing communications to Affluent customers uphold the highest standards within the bank;
  • Support innovation projects and embrace agile ways of working.