Regional Content Director

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tatler Asia Full time

Tatler Asia requires a seasoned digital media editor to lead the development of engaging online content.

About the Role

This position involves overseeing the creation and publication of high-quality digital content across various platforms.

Main Responsibilities
  • Create and implement a comprehensive digital content strategy that aligns with the company's goals.
  • Manage the planning, publishing, and optimization of website content to drive audience engagement.
  • Collaborate with regional teams to produce consistent and high-quality content.
Delivering Results
  • Utilize in-depth audience analytics to identify trends and preferences, informing actionable strategies.
  • Apply SEO best practices and targeted campaigns to enhance content discoverability and engagement.
  • Maintain robust reporting frameworks to track website performance and user behavior.
  • Partner with cross-functional teams to establish KPIs and goals for traffic, engagement, and conversion metrics.
Key Qualifications
  • Minimum 8-10 years of experience in digital content strategy, preferably in luxury or lifestyle brands.
  • Strong expertise in content management systems and web analytics tools.
  • Excellent knowledge of social media insights platforms and SEO principles.


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