Strategic Content Marketing Manager

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Tbwa ChiatDay Inc Full time

At Tbwa Chiat/Day Inc, we are reshaping the future with crypto. As a Senior Brand Manager, you will play a key role in prioritizing applicants who have a current right to work in Hong Kong and do not require our sponsorship of a visa.

We believe in a culture that values We Before Me, Do the Right Thing, and Get Things Done. Our core principles drive our processes, foster a friendly environment, and unite us across multiple offices globally.

About This Role
  • You will deeply understand our company's key strategic ecosystems and plan promotional content around these areas.
  • Content and event planning are crucial in this role, where you will present our contributions and achievements to relevant communities, enhancing our reputation for 2B products.
  • Collaboration is essential; you will work with departments such as Web3 Product, BD, and Operations to focus on ecosystem products and development.
  • Maintaining sensitivity to popular ecosystems is vital; you will proactively identify potential ecosystem partners and advance cooperation.
  • Planning or co-organizing offline events like hackathons and developer conferences will also be part of your responsibilities.
Your Skills and Qualifications
  • Experience in public chain or B2B business operations and promotion is highly valued.
  • English proficiency as a working language is necessary, with strong written and verbal communication skills.
  • Strong abilities in communication, content creation, event organization, and project management are expected.
  • Excellent cross-departmental collaboration skills and a strong sense of ownership are required.
  • High discernment of ecosystem projects, capable of quickly identifying quality projects and establishing strong relationships.


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