Digital Marketing Strategist Position
1 week ago
About Wilson
">We are a leading retail apparel and fashion company committed to driving innovation and excellence in the industry.
">Our Mission
">We create engaging experiences that inspire customers and foster loyalty, staying ahead of the curve with cutting-edge marketing strategies and innovative product offerings.
">Job Description:
">We seek an accomplished Digital Marketing Strategist to spearhead our online presence and drive business growth across various digital platforms.
">- ">
- Evaluate customer behavior and engagement trends to inform data-driven decisions and develop targeted marketing strategies">
- Lead online marketing efforts, including social media, display advertising, app marketing, email campaigns, and affiliate marketing">
- Create innovative digital marketing concepts and content, and execute A/B testing">
- Analyze campaign performance and effectiveness, delivering insights to enhance key performance indicators such as traffic, engagement, conversion rates, and return on ad spend">
- Collaborate with designers and agencies to develop and implement marketing communications and social media campaigns">
- Compile reports and analytics on the overall effectiveness of marketing campaigns">
Requirements:
">We are looking for a mid-senior level professional with a minimum of 3 years of relevant experience in e-commerce, specifically within the Hong Kong & APAC markets. Key qualifications include:
">- ">
- Extensive experience in e-commerce and digital communications">
- A strong grasp of social media trends and a fashion-forward mindset">
- Experience in planning and managing social media for APAC e-commerce channels">
- Excellent analytical skills to drive marketing outcomes">
- The ability to work independently under pressure and manage multiple projects with tight deadlines">
- Proficiency in MS Office applications and familiarity with various digital tools">
- Fluency in both written and spoken English and Chinese">
Benefits:
">We offer a dynamic and supportive work environment that encourages collaboration, creativity, and continuous learning. As a member of our team, you will have opportunities to grow professionally and contribute to the success of our organization.
">How to Apply:
">To be considered for this exciting opportunity, please submit your application, including your resume and a cover letter outlining your relevant experience and qualifications.
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