Senior Product Strategist

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Novartis Full time

About the role

: We are seeking a Senior Product Strategist to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects. Our ideal candidate will develop brand strategy, promotional campaigns and tactical plans within marketing budgets, prepare content of Integrated Brand Teams and Launch Teams, and run market research programs & market insights for responsible brand and monitor /anticipate market development.

Main Responsibilities:
• Develops brand strategy, promotional campaigns and tactical plans within marketing budgets.
• Prepares content of Integrated Brand Teams and Launch Teams.
• Runs market research programs & market insights for responsible brand and monitors /anticipates market development.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Leads the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives.
• Develops promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitors and controls brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Ensures compliance with applicable policies, procedures, and other regulations.


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