Branded Content Creator

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Time Out Full time

Job Title: Branded Content Editor

Location: Hong Kong

Department: Content

Role Overview

Time Out Group is a leading global media and hospitality brand. We are here to inspire and enable people to discover and experience the best of the city through our two business divisions – Time Out Media and Time Out Market.

We are looking for a talented Branded Content Editor to lead for all commercial content within the business. They produce client content or work with freelancers to ensure the true Time Out tone and support the wider Time Out commercial and content teams where needed.

Responsibilities

  • Production lead on all commercial content, including written, social video, and eDM materials for both Time Out consumer website and business sites.
  • Lead on commissioning freelancers where needed and sub-editing all work from third parties and internal where needed.
  • Manage the necessary freelancer budgets/PO where required.
  • Step in with management support and act as the external liaison where needed.
  • Assist with managing commercial elements of the weekly eDM.
  • Assist with the production of a business eDM in time.
  • Write/manage other solus EDMs or special project eDMs where necessary.
  • Manage the flow of content production, including writing, producing, and editing.
  • Check and sub-edit commercial social posts and are trained to produce them where appropriate, including social video.
  • Provide necessary content and ideas for commercial proposals, in addition to sub-editing pitches and commercial presentations.
  • Attend commercial client meetings where needed, lead content brainstorming meetings, and other commercial meetings as required to contribute native content ideas, and where necessary, helping sales staff write content for pitches.
  • Aid writers by where necessary writing across the website, social, and print across regions where needed.
  • Produce affiliate content where needed.
  • Produce commercial reels/TikToks where needed.
  • Work with the content and commercial team to come up with proactive content innovations to sell to clients.
  • Be the project lead on internal TO events, award offerings to manage both the written and commercial agendas.
  • Ensure commercial content achieves set traffic goals.

Requirements

  • At least three years' experience in a full-time editorial or content writing role.
  • A knack for creative writing, snappy headlines, and social media.
  • The ability to produce sparkling and error-free copy.
  • Excellent organisational skills and ability to prioritise accordingly.
  • The ability to work quickly to tight deadlines under pressure.
  • Flexibility, urgency, drive, and a professional approach at all times.
  • An affinity for Time Out's core values of empathy, curiosity, accountability, resilience, and optimism.
  • A love of the arts, entertainment, food, drink, and travel.
  • A portfolio of published work.

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