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Content Development Lead

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Avature Full time
Job Title: Content Development Lead

Join us at Lenovo, a global technology leader, as we strive to deliver Smarter Technology for All. We are seeking a highly skilled Senior Social Media Specialist to lead the development and execution of a robust social media strategy that builds brand awareness, executive profiles, and thought leadership for Lenovo's Solutions and Services Group (SSG).

The ideal candidate will have a strong understanding of social media platforms, trends, analytics, and creative storytelling to engage B2B audiences effectively. Key responsibilities include developing and optimizing a comprehensive global social media strategy across platforms (primarily LinkedIn, but possibly X, YouTube, and others) to increase brand visibility and audience engagement.

You will manage the profiling of key SSG C-suite executives on relevant platforms, ensuring their voices contribute to thought leadership. Create content calendars, campaign plans, and editorial strategies aligned with business objectives. Track and analyze social media performance metrics (e.g., reach, engagement, conversions) to refine strategies and maximize ROI.

Key Responsibilities:
  • Develop a global social media strategy.
  • Manage executive profiles.
  • Create content calendars and campaign plans.
  • Track and analyze social media performance metrics.