Strategic Media Liaison Specialist

24 hours ago


Hong Kong, Central and Western District, Hong Kong SAR China Lewis Full time
Role Overview

The Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focussed role within the Client Servicing team, this person will thrive on successfully pitching clients' stories to the media.

Key Responsibilities
  • Client Management: Assist Campaign Managers and Directors with client and project management, offer advice and recommendations on media strategy, and maintain relationships with clients.
  • Media Relations: Understand the news agenda, pitch engaging content to journalists, and manage press/analyst tours and briefings.
  • Content: Draft written materials, create press materials, and develop knowledge on finding news angles and hooks.
  • Digital/Social Media: Expand own network, pitch digital content, and provide social media insight and execution.
  • Team Working and Development: Mentor graduates, achieve personal objectives, and report activity levels.
  • Reporting and Analysis: Track and report on media activity, review reports, and communicate account performance.
About You
  • Relevant experience in a B2B, corporate, consumer, or digital communications agency environment.
  • Attention to detail, creative thinking, and understanding of client business issues.
  • Highly developed presentation skills, thorough knowledge of media, and ability to motivate and lead a team.


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