Senior Marketing Leader

1 month ago


Hong Kong, Central and Western District, Hong Kong SAR China Unilever Full time

About the Role...

As a Senior Marketing Executive at Unilever, you will play a key role in formulating and delivering effective sales and marketing strategies to achieve business objectives.

  • Develop and execute brand building and management strategies, including product innovation and renovation.
  • Initiate and manage programs or projects that complement approved strategies, planning and executing a full range of marketing activities, including advertising, branding, CRM, PR, KOL, and social and digital marketing.
  • Work closely with the line manager and regional brand team to transfer category visions and plans into local marketing execution plans.
  • Collaborate with cross-category task force teams to formulate annual brand plans and 4-8 quarter activity plans, including innovation launches and brand activations.
  • Prepare business data analysis to facilitate team understanding of brand performance.
  • Identify market and consumer insights and turn them into opportunities to satisfy customer needs.
  • Independently manage brand A&P monitoring.

About the Person...

We are looking for a degree holder in Marketing or a related discipline with at least 2-3 years of brand marketing experience in the FMCG industry.

  • Solid marketing skills and brand building experience.
  • Skills in building local understanding, brand marketing plans, monitoring, and implementing solutions.
  • Good at managing launch/re-launch plans with excellent communication deployment.
  • Digital savvy.
  • Data sensitive and strong analytical skills with good business acumen.
  • Strong project management skills.
  • Strong communication skills, positive thinking.
  • Proactive, self-motivated, and good leading skills to achieve goals.
  • Able to work under pressure and master complexity.


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