Global Marketing Strategist

1 week ago


Central And Western District, Hong Kong SAR China Rosewood Hotel Group Full time
Global Brand Marketing Strategist

Rosewood Hotel Group is a leader in the hospitality industry seeking a seasoned global brand marketing strategist to drive earned media initiatives and collaborate with senior stakeholders to enhance our brand narrative and reputation management.

Key Responsibilities:
  • Develop and execute earned media strategies to support core marketing programs, property openings, and seasonal campaigns, focusing on brand awareness and reputation management.
  • Collaborate with cross-functional teams to integrate earned media strategies and initiatives, aligning with social and content teams.
  • Oversee press-related asset creation and guidelines, including event/FAM trip guidelines, press releases, spokespeople Q&As, and opening communications playbooks.
  • Monitor and analyze key performance indicators (KPIs) using metrics platforms, informing future marketing strategies.
  • Foster relationships with influencers and talent to expand brand voice and messaging.
  • Partner with global marketing & communications leads to ensure cohesion of earned media strategies and initiatives.
Requirements:
  • 7+ years of experience in communications, influencer marketing, and events, with expertise in the luxury sector.
  • Bachelor's degree in a related field.
  • Excellent project management and cross-functional collaboration skills, with a high level of organizational ability.
  • Knowledge of systems related to media, reputation management, and influencer marketing analytics.
  • A highly detail-oriented, organized, and proactive individual with strong communication skills.
  • Experience with social media across all platforms.


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