Innovative Communications Strategist

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time

Overview

Hang Seng Bank is committed to delivering exceptional service and fostering a dynamic work environment that supports the growth of its people.

About the Role

The Internal Comms and Engagement Manager will play a crucial role in developing and executing internal communications campaigns that promote the Bank's corporate image, products, and services.

Key Responsibilities

Corporate and Culture:

  • Develop engaging content around the Bank's strategic priorities and embed them into key internal communications campaigns.
  • Lead the development of creative and compelling stories/programmes across multiple formats including written, visual, video, and audio communications.
  • Lead end-to-end internal activation of corporate and business initiatives via various internal communications channels – from content development, designs, event execution (including speeches, blog, post, news etc), to measurement and reporting.
  • Collaborate with various internal stakeholders to ensure consistency in corporate narrative/messaging.
  • Support content development, staff communications, and event management in results announcements/development of annual report.

Talent and Engagement:

  • Promote the Bank's Employer Value Proposition (EVP) and position it as an employer of choice internally. Develop compelling stories on workplace and creative campaign to showcase employee experience/stories.
  • Support staff engagement in CSR initiatives in partnership with Community Investment. Promote and engage people via the Bank's community work and volunteering programmes.
  • Lead the planning and execution of key staff events, with wholistic internal communications and engagement planning to build awareness and create excitement.

Channel Management:

  • Internal Communications team is the owner of all internal communications channels. Responsible for internal communications infrastructure development: review and edit the structure, layout, format, usage of intranet, staff app, and other communications channels.
  • Maintain and upgrade our internal communications channels.
  • Co-develop and manage internal communications calendar.
  • Track and evaluate the effectiveness of various channels on a monthly basis. Compile monthly internal communications report.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • A self-motivated individual with at least 7 years of relevant experience in campaign/content development, event management, or channel/community management.
  • Excellent written and verbal communications skills in Chinese and English.
  • Experience in working closely with senior stakeholders, and be able to take on an advisory role in communications.
  • Banking experience will be a plus.

Estimated Salary Range: HK$800,000 - HK$1,200,000 per annum.

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