Director of Brand Strategy
3 days ago
MagicSearch is a leading search firm dedicated to helping companies find the best talent. Our team of experts works closely with clients to understand their needs and provide personalized service.
We are committed to excellence and strive to build long-term relationships with our clients and candidates. If you are passionate about marketing and eager to join a dynamic team, please apply today
Responsibilities- Develop and Execute Marketing Plans: Create and implement comprehensive marketing strategies that align with our brand vision and goals.
- Lead Integrated Marketing Campaigns: Oversee the execution of multi-channel marketing campaigns across digital, social media, traditional media, and in-store promotions.
- Manage PR Initiatives: Enhance brand reputation and visibility through effective PR initiatives, managing relationships with key media partners and influencers.
- Implement CRM Strategies: Develop and execute customer relationship management (CRM) strategies to drive customer loyalty and retention.
- Market Research and Analysis: Conduct thorough market research and analysis to identify trends, consumer preferences, and competitive landscape.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 8+ years of experience in marketing, with a focus on major retail brands and multi-brand environments.
- Proven track record of developing and executing successful marketing strategies in the Greater China market.
- Strong understanding of consumer behavior and market dynamics in Hong Kong, Macau, Taiwan, and Mainland China.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Strong analytical skills and business acumen, with experience in data-driven decision-making.
- Fluency in English and Mandarin; proficiency in Cantonese is a plus.
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